By Martech Outlook | Friday, February 26, 2021
Businesses need to learn how to create content to enable sustainable, skilled, and lasting organic traffic.
FREMONT, CA: Links are still one of the most important ranking variables for Google. In order to increase the relevance, it is also important to cover a topic. There is no need to optimize every piece of content for search. There are also other purposes for writing content (e.g. for sharing on social networks or for increasing trust and conversion). However, SEO must be on the checklist if companies want to get the most out of content marketing and improve ROI.
Take SEO into account
Here are some of the factors that can help develop a holistic approach to content marketing and SEO:
What to communicate: The things that the company stands for as an organization and for which it has a passion, such as vision, value propositions, topics and problems.
What people are looking for: Use Keyword Analysis to analyze target audience, consumer demand, and online interest.
What Google Prefers: Check out page 1 to understand what Google sees as the most appropriate answer and to replicate something competitive.
Google likes structure
From an SEO perspective, here are some of the content concepts. The Google Play is characterized by consistency and structure. Each of the ideas, websites, or blog posts for content should cover a topic, intellectual unit.
Businesses need to think of the pages as a Wikipedia entry (a skill that covers a topic in great detail) rather than a list of long-tail keywords. A page needs to cover the topic well enough to match the user’s search intent. Each page is optimized for a keyword cluster consisting of primary and supporting keywords.
To make it easier for Google to understand what the companies are writing about and the meaning of the topic, companies use keyword variations and synonyms.
The keyword research process enables companies to identify topics that are important to the target audience. With SEO tools like Ahrefs or SEMrush you can check the following:
• Monthly search traffic to understand marketing interest.
• Difficulty in prioritizing keywords based on chance of success.
• Synonyms, variations and related keywords to be covered on a page.
• Click on the potential by estimating the CTR to take into account ads, selected snippets, and more.