There is no doubt that social media posts with eye-catching visual content perform better than those without these elements. People are more likely to stop scrolling to look at a photo or video than to read a post. 90 percent of the information processed by the brain is visual. In fact, the human brain processes images 60,000 times faster than text.
Now that you know the importance of having visual content, how do you go about creating it? You can use these eight tips to create effective visual content to increase engagement on your social media platforms.
8 tips for creating engaging visual content
1. Brand Consistency
First things first, it’s critical that your graphics are all aligned with your brand’s content marketing strategy. All visual content should have a purpose within the overall strategy and be consistent with the brand’s appearance. This includes the brand color schemes, font styles, use of logos, and other style guidelines used.
2. Return to the basics
When creating visual content, you should always keep the basic principles of graphic design in mind. These ground rules, or guidelines, enable designers to create visually engaging, effective content.
Basic principles of graphic design
- Leave enough white space. Not enough negative space makes an image cluttered and difficult to follow, making your content a distraction rather than an attraction for your audience.
- Use complementary colors. Images should follow your branding guidelines, but it’s important not to overlook whether these colors work well together online.
- Choose your font styles carefully. Fonts included in your branding guidelines are a good place to start, but sometimes other fonts might work better for the content. Choosing the right font size, weight, and spacing is critical to the legibility of your image. Bad typography choices can also conflict with understandable and memorable messages.
3. Create the correct image sizes
Every social media platform has its own specifications for images. Using the same image for all platforms will result in some images becoming pixelated, blurry, or clipped. Before creating any visual content, make sure that you are using the correct proportions for each platform.
4. Try out GIFs
One of the most popular trends among social media users is the use of animated, moving images – or GIFs. Users often use these as a reaction in comments, but they also ensure great content is published. Here’s how to make GIFs.
5. Reuse content
One of the best ways to make better use of your blog or article is to turn the content into an image that can be used on social media. Turn content into eye-catching infographics, charts, or slideshow videos. Images like this can help make text-centric content more digestible and memorable.
Take into account inclusivity in every design and post. Without accessibility, you are missing out on connecting with parts of your potential audience. Inclusivity includes subtitles in videos and alternate text or captions on photos. You can find more tips for integrative design here.
7. Free tools
There are several free resources you can use to create visual content for your social media strategy. Tools like Canva make it quick and easy to create graphics using hundreds of existing templates and options. Photo resources like Pexels contain copyright-free images and photos that can be used in designs.
8. Be creative
Above all, think creatively. There are many competing brands, all of which aim to appeal to a captive audience. When creating visual content for social media, get creative and think about what your audience wants to see. If you’re feeling stuck or have no idea, take a break and look elsewhere for creative inspiration.
Integration of your target group through social media marketing
Ultimately, the goal of social media marketing is to engage your audience, drive leads to your website, and guide them through the customer journey. Effective visual content is the first step in finding your potential customers.
Social media pages should also be optimized for SEO. Learn how to do this by downloading our free social media SEO guide.