From Brooks Conkle
Let’s talk about the content marketing strategy, especially what I like to mention “Spider web” Strategy. It’s important that you keep creating more and more content so everyone can connect with each other. It will start small, but eventually it will turn into a beautiful content web.
Before we get started, I don’t want to assume that we’re using the same definition for content marketing. My definition of content marketing goes something like this: the process of creating valuable content to educate others and, ultimately, to do business with those people.
Here is a specific example: Perhaps your company is selling a bread maker. So your company is creating content that educates people about bread-making – and possibly information about how bread-making works, as well as information about the best types of bread. They also write articles on the best cheeses that melt on your bread and produce videos on making bread for sandwiches.
People learn from you and after trusting you as a credible source, a percentage of those people will buy your bread maker. This is content marketing.
This article explains various aspects of developing an effective content marketing strategy by building a web for your business.
What platforms should you build on?
There are many platforms:
And don’t forget Twitter, Quora, Pinterest, LinkedIn, Snapchat, Houzz, Facebook, and Instagram.
Where should you start Start with where your customers are. It’s easy to forget as we usually want to start with what we personally use.
Find out where your customers collect their information. Are you chatting on Twitter? Is searching for videos on YouTube your congestion? Do you have conversations in Facebook groups? Maybe they are networking on LinkedIn?
You need to be on multiple platforms, but you don’t have to do this overnight. Use a strategy that works for you and your team. With every platform there is a learning curve and you need to develop a rhythm. Once you are in the rhythm you can move on to the next one.
The speed at which you expand depends on whether you are a solo preneur or have team members to help you grow. For my company, it has continued to develop over the past five to six years. I haven’t always had a podcast, YouTube channel, blog, and TikTok account. And I didn’t always grow all of them at the same time. I slowly started building on different platforms. Now that I have help from my team, I can do better too.
You may already have a team. In this case you can start on multiple platforms. If you are a solo preneur or have a small team, start small and build this web over time.
Make your website your web center
Except in a very few cases, the center of your cobweb will always be a centralized website. For most businesses, this is the nexus where everything happens (the exceptions can be direct sales through landing pages or direct sales through social ads or the like).
For example, when you receive an order online, it happens on your website. When someone pays to consult with you, they’ll book on your website. Maybe they pick up the phone and call or email you and contact you online to do business. They likely do this from your website. If not, I can guarantee they have at least been on your website to do their preliminary research on your brand before reaching out.
What is your budget and schedule for your content marketing strategy?
Do you need to grow fast? Do you have any money to invest to get help? If money is tight, you might be able to hire a writer to help you create the initial draft for blog posts, and you can come back later to finish them. A video editor can help you create the final files after capturing the meat of your content. But even if you run a business with resources, it doesn’t mean that growth will happen overnight – it will only happen faster for you.
More articles from AllBusiness.com:
When it comes to a content marketing strategy, I like to work on a five-year horizon. Everything I create (like this article) should be on a five year growth plan. People usually overestimate what they can achieve in one year, but they tend to underestimate what they can achieve in five years. So create in the long term.
This is also one of the reasons why I try to create evergreen content. I want someone to be able to read this post in years and gain value from it. Maybe platforms will change – what if YouTube buys TikTok? – but evergreen content allows the same strategies to be used. You can use these strategies and apply them to voice search, for example, which is a growing industry.
Rotate your web
When you imagine a spider web, you see a lot of connections, right? For example, I’m doing an article on my blog with YouTube. When I’m writing an article, like Ideas to Make $ 300 a Day, I’ll also create a YouTube video and embed that YouTube video into this blog post. I also link to the blog post in the description directly on YouTube.
In this example, someone may have searched YouTube and found my video, but based on my instruction, they then clicked to read the full article. Now you might find my podcast linked from my blog. In my podcast, I direct people to my website to hear more episodes – they might find my resources, my TikTok, or my YouTube channel.
In my TikTok profile, I link back to my website and YouTube. Facebook, Instagram, Twitter, and LinkedIn profiles also direct all of the people to my website.
One. Big. Giant. Spider. Network.
Ready to try the Spider web content marketing strategy?
You don’t have to have all of the answers upfront. As you grow, the web will become better connected.
Hope you have had some insight and ideas on how to benefit from a Spider web content marketing strategy for your brand. Now start weaving.
About the author
Contribution by: Brooks Conkle
Brooks Conkle is an entrepreneur, sponge, father, husband, and follower of the golden rule. He’s also addicted to new businesses, as well as foods that contain chocolate and peanut butter. A firm believer in creating multiple sources of income, he creates content on his website to help other hustlers in marketing, online business, personal finance, and real estate.
Company: Kea Marketing LLC
Connect with me on Twitter and LinkedIn.
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