SAN FRANCISCO – (BUSINESS WIRE) – January 26, 2021 –
Hushly – an AI-powered all-in-one marketing platform for B2B websites – today announced the latest addition to the Hushly suite of user-friendly personalization tools for account-based marketing: Hushly ABM Campaign Pages.
Hushly’s latest solution meets a critical demand in the ABM software marketplace and enables marketers to design and deliver custom landing pages with relevant offers and content that dynamically adhere to the account and purchase phase, intent, role, industry or adjust a certain factor of each visitor.
James Kessinger, CMO of Hushly, said the ABM campaign pages “fill a very large void in the ABM technology market.”
“We’ve automated the creation of account-specific goals and combined it with a responsive content journey powered by AI and intent,” said Kessinger.
Kessinger pointed out that Hushly’s new product removed a “major hurdle” in terms of scope, attribution and ROI.
With the new offering from Hushly ABM Campaign Pages, B2B marketers can scale their one-to-one ABM content and pricing for up to thousands of target accounts.
After surveying and talking to customers and B2B marketers, Hushly developed its ABM campaign pages taking into account the three most important challenges in ABM execution:
- Resource-intensive and insufficient scalability. IT or marketing teams had to develop different microsites and landing pages if they wanted to personalize each account, which equates to countless hours.
- Bad metrics and performance for engagement. ABM ad clicks and email clicks direct visitors to general landing pages that are not relevant to their specific needs, resulting in a sky-high task and a poor quality user experience.
- Limited analysis and insights. Marketers have been unable to determine which specific accounts viewed or edited content, which assets specific accounts preferred, or who was converting.
To address these issues at the source, Hushly created software with templates so marketers now have a scalable way to create, publish, and share customized ABM landing pages without the help of IT.
Speaking of the beta release, Kessinger said Hushly received “overwhelming” praise from customers and partners. “I am very excited to see the strategic implications this has had in such a short space of time,” he continued.
The early adopters of Hushly were enthusiastic about the applications of the new ABM technology and relieved by its simplicity.
“We love the simplicity and ability to provide our existing customers and prospects with a rich content experience that is tailored to their interests and needs,” said Deb Wolf, CMO, Integrate a Hushly, customer and partner.
The templated software offers unparalleled flexibility for teams executing between 50 and over a thousand ABM strategies. Visitors get a tailored experience with account-specific content, offers, and configurations, while branding and format remain consistent.
Henry Bruckstein, CEO of CampaignStars, pointed out the importance of personalized ABM landing pages after trying to activate accounts across multiple channels.
Bruckstein said he was “excited” to work with Hushly on the new ABM campaign pages, as they are intuitive, scalable, simple and successful early on in implementation:
“All of the time and money spent getting that ‘click’ is wrecked if you don’t create a bingable goal. That’s one of the things Hushly does, ”said Bruckstein.
Hushly is a leading AI-powered B2B marketing platform that offers a complete solution for ABM, engagement and lead generation. Marketers use Hushly’s unique technology and custom tools to create a smooth first website user experience and to personalize the website content. Hushly’s easy-to-use AI-powered tools include personalized landing page builders, lead management, lead quality review, smart microforms, abandonment prevention, ABM campaign pages, and more.
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Copyright Business Wire 2021.
PUB: 01/26/2021 12:09 p.m. / DISC: 01/26/2021 12:09 p.m.
Copyright Business Wire 2021.