Mumbai: India Today Group announced the appointment of Khyati Shah as Deputy Vice President – Marketing and Alliances, TV. She will work in the Noida office reporting to Vivek Malhotra, India Today Group’s chief marketing officer, a statement said.
Khyati comes from the Star India Network where she was AVP for Marketing & Content for Star Utsav. Her previous positions include Dainik Bhaskar Group, International Flavors & Fragrances, ICICI Prudential, Ogilvy & Mather, Gray Worldwide, Triton Communications and Publicis.
She brings more than 17 years of experience in the areas of brand management, digital marketing, content marketing, advertising, campaign management and branding solutions.
She is a post graduate in Advertising and PR at the Welingkar Institute and also in Digital Business Strategy. Khyati is a Bachelor of Commerce from Mumbai University.