Data Axle hires Alicia Mickelsen as its new VP of Marketing
New Head of Marketing reflects a progressive mix of data technology, storytelling, and strategic marketing communications to drive growth
It is perfectly aligned to have someone at our top marketing who understands the industry landscape and our innovation leadership at a deep level in relation to the journey ahead. “
– Data Axle Chairman and CEO Michael Iaccarino
DALLAS, TEXAS, UNITED STATES, July 8, 2021 /EINPresswire.com/ – As the industry enters the next era of data-driven marketing, Data Axle has hired veteran B2B strategic marketing communications manager Alicia Mickelsen as its new vice president of marketing . Mickelsen comes on board as an almost 50-year-old company and long-standing market leader for target group-oriented data solutions and is expanding its leadership position to accompany and support data-driven marketers on their way to successful customer acquisition and retention.
“Given Alicia’s experience and reputation for an audience-centric view, a deep understanding of the data itself, and her talent for storytelling, the Data Axle brand and our teams are incredibly well served by her mixed perspectives and talents,” said Data Axle Chairman and CEO Michael Iaccarino. “It is perfectly coordinated to have someone at our top marketing who understands the industry landscape and our innovation leadership in relation to the journey ahead of us on a deep level. It will ensure that we tell our data innovation story in the most meaningful way possible and that our customers only benefit from our leadership in this area. “
An integrated mindset
On previous posts for [x+1] and then Rocket Fuel, Inc., Mickelsen forged robust integrated marketing programs that spanned international campaigns from imaginative product launches to revenue-generating lead generation programs. Her last position before joining Data Axle was Head of Marketing for the influencer marketing platform Linqia. She began her career in public relations developing comprehensive media and social media strategies for technology leaders such as Alcatel-Lucent, Broadcom and Rackspace. She is also the co-founder of bi-coastal 500 members M2M – Marketers2Marketers – whose mission is to bring women in B2B marketing together to deepen their industry knowledge, skills and corporate networks.
“Now is an incredible time to join data leader Data Axle and his world-class management team. With decades of experience in marketing for marketers, I know their weaknesses and know how to connect and nurture interest, and how to find and connect nonprofit, political, and technology leaders who rely on data. I look forward to taking a strategic and highly creative integrated approach – by carving out stories about our data innovation and leadership to accelerate the growth of the company. In my view, this means working together across all areas of the company to ensure that the company and ultimately our customers continue to thrive, ”said Mickelsen.
Via data axis
Data Axle is a leading provider of data and real-time business intelligence solutions for large corporations, small businesses, nonprofits and political organizations. The company’s solutions enable customers to attract and retain customers and enhance their user experience through proprietary business and consumer data, artificial intelligence / machine learning models, innovative software applications and professional professional services. Data Axle’s cloud-based platform delivers data and data updates in real time via APIs, CRM integrations, SaaS and managed services. Data Axle has over 45 years of experience helping companies achieve their goals. Further information is available at www.data-axle.com.
Kendall Allen Rockwell
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July 08, 2021 at 11:39 GMT
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