Information Axle Leverages Its Finest-of-Breed Enterprise Information to Launch B2B Lead Gen Companies


Data Axle launches B2B Lead Gen Services

The new offering, which is not being matched by other data providers, enables companies to reach and convert potential customers in their exact target groups

With this new service, we’re going beyond just providing data to customers and helping them make a real impact on their business by running full-service lead generation programs. “

– Data Axle SVP by Sales Ken Stout

DALLAS, TEXAS, UNITED STATES, Feb. 1, 2021 / – B2B marketers can dramatically shorten their sales cycles and increase sales effectiveness thanks to a new lead gen service, Data Axle, announced today. Data Axle, formerly known as Infogroup, will feed its new service with its industry-leading business data that has “the highest possible score for data management, integrations and APIs, go-to-market, product roadmap and vision, revenue, and number of customer criteria” in The Forrester Wave ™: B2B Marketing Data Provider Q3 2018.

The new service is designed to meet the goals of marketing managers who are directly responsible for leading qualified leads. Through its B2B lead gen offering, Data Axle combines the power of its own best-of-breed business database, multi-sourcing intent data, and its unique B2C link dataset that reveals the business and consumer attributes of a prospect Combines in a single target profile Identifying, including and reviewing in-market leads with high conversion potential. Thanks to its versatile integrations, Data Axle can deliver leads directly into a company’s CRM platform.

“With this new service, we’re going beyond just providing data to customers and helping them make a real impact on their business by running full-service lead generation programs,” said Data Axle SVP of Sales Ken Stout. “Our customers love it because they can say, ‘I need so many leads from these target accounts this month. ‘They trust us to help them succeed and we look forward to meeting their expectations. ”

Data Axle uses its US-based call center to make 24 million calls annually to continuously review and update its business database and ensure quality control. The company’s ability to enhance its B2B lead gen service with its proprietary datasets enables customers to add meaningful business and consumer attributes to each prospect, making each lead all the more valuable.

“Quality data wins every time, in the short and long term,” said Michael Iaccarino, chairman and CEO of Data Axle. “That’s why we work so hard every day to ensure that our data is the golden standard in the industry. We are pleased to offer this level of quality to B2B marketers who are more than ever looking for effective and economical ways to generate leads and convert them into new business. ”

For more information on Data Axle’s B2B lead gen offering, visit:

Information about the data axis
Data Axle, formerly known as Infogroup, is a leading provider of data and real-time business intelligence solutions for businesses, small businesses, nonprofits, and political organizations. The company’s solutions enable customers to attract and retain customers and enhance their user experience through proprietary business and consumer data, artificial intelligence / machine learning models, innovative software applications and professional services from experts. Data Axle’s cloud-based platform delivers data and data updates in real time via APIs, CRM integrations, SaaS and managed services. Data Axle has over 45 years of experience helping companies exceed their goals. Further information is available at

Kendall Allen Rockwell
WIT strategy

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February 01, 2021 at 13:00 GMT

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