SAN FRANCISCO, April 13, 2021 (GLOBE NEWSWIRE) – InsideView announced today that it has been named a Leader in the Forrester Wave ™ B2B marketing data provider’s Q2 2021 report. The Forrester Wave rated the InsideView a 5/5 on 14 of the 24 evaluation criteria, including data management, defined as “Data management, sanitation and integration skills are superior to others in this evaluation, including … extensive matching capabilities to append a wide variety of data types, including unstructured data, and receive consistent positive customer feedback on these features. “
InsideView also received 5/5 points in the sub-criteria for data coverage in the areas of firmography, demography and geography. In addition, the report states: “InsideView’s customer testimonials all used several offers from the portfolio and were very satisfied with the quality of the company data … and the commitment to customer success.”
The report said, “InsideView’s portfolio of data offerings provides a comprehensive set of capabilities for key use cases in marketing, sales and data management. Since our 2018 evaluation, the company has developed a practical data management solution that solves critical data quality problems (without the challenges associated with deploying a customer data platform) and has added strategic partnerships to its data set (especially for behavioral / intent data). and added native integrations with major marketing technology solutions. “
InsideView is proud to be one of only two executives to receive the highest possible score for each sub-category under Sales Support. The report says, “InsideView’s legacy of sales support is evident in its territory planning, management, prospecting, and engagement skills.” InsideView believes that getting the highest possible sales support score is a testament to the product innovations that have been introduced to help its customers improve their prospecting and drive smart sales engagement, such as: Chrome and Edge browser extensions as well as full funnel analysis lead to odds of winning.
“It’s great when respected companies like Forrester make InsideView a leader among our peers,” said Umberto Milletti, CEO of InsideView. “Data is the lifeblood of today’s B2B marketers. Our customers tell us that they literally couldn’t do their job without them. It is not enough just to have B2B marketing data in the market today. You need to clean it, take care of it, and keep it healthy and fresh. We believe this recognition reflects InsideView’s continued commitment to helping our customers get the most out of their data and is proof that our platform provides the customer data management, sales and marketing intelligence that sellers and marketers need to drive sales growth. ”
Forrester Wave evaluated 11 B2B marketing data providers based on 24 key evaluation criteria. InsideView received the highest possible score (5 out of 5) in the following evaluation criteria in the report:
- Analytics, reports and dashboards
- GDPR, CCPA data protection processes
- Account selection, e.g. B. the possibility of defining an ideal customer profile (ICP) and capturing a total addressable market (TAM).
- Shape enlargement
- Sales support
- Sales area planning / administration
- Sales prospecting and engagement
- Sales access to data and insights
- Data management
- Data validation functions
- Acquisition of firmography data
- Demographic data coverage
- Geographic coverage
- Solution packaging and pricing
- Product roadmap and vision
Download the full report for more information.
InsideView helps companies achieve rapid revenue growth by enabling executives to discover new markets, target and retain the right buyers, and manage the quality of customer data. Our AI-based B2B data and intelligence platform delivers the most relevant and reliable buyer signals in the industry and, combined with InsideView’s data expertise and world-class customer support, is trusted by the world’s top performing companies. For more information, please visit InsideView at www.InsideView.com, LinkedIn, Twitter or the InsideView blog.