Global Account Based Marketing Software Market
Account-based marketing software is commonly referred to as key account marketing software. It is a strategic approach to business marketing based on account awareness, where an organization communicates with customers. This software provides tools to reduce and automate the extensive process of prospecting and serving the right resources to develop a proper account. Create highly qualified leads, create personalized buying processes, increase customer lifetime value and build additional opportunities for accounts in the pipeline on the account-based software market.
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Account-based marketing software offers B2B marketers new ways to manage strategic customer loyalty and is intended to fuel the growth of the global market for account-based marketing software. In addition, account-based marketing software plays an important role in enhancing business within the predominant customer account, which has a positive impact on the global account-based marketing software market. Additionally, the increase in long-term customer value is expected to increase demand for the global account-based marketing software market.
However, high investment and maintenance costs are the biggest inhibiting factor for global account-based marketing software. These factors are likely to hamper the growth of account-based marketing software around the world.
Global account-based marketing software segmentation
The global account-based marketing software market is segmented by type such as account-based execution software, marketing account intelligence software, and marketing account management software by deployment type such as cloud-based and on-premise. Additionally, global account-based marketing software is segmented by end users such as banking, financial services and insurance, retail and e-commerce, government and public sectors, healthcare and life sciences, automotive and manufacturing, and others.
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Global key player in account-based marketing software
Various key players are listed in this report including Terminus ABM Platform, Bizible, Sendoso, Printfection, Metadata .io, Marketo, Outreach, Triblio, Adobe Campaign, InsideView, DiscoverOrg, Jambo, Act-On and LeanData.
The global market research report for account-based marketing software offers close observation of the leading competitors with strategic analysis, price analysis and a holistic view of the market situations during the forecast period. In addition, the report discusses important actors and their profiles. The subsidiaries and other associated companies are also discussed with collaborations, partnerships, agreements, mergers and acquisitions. The processes, annual margins, and other business practices followed by these prominent players have been crafted to help readers understand their progress and their current position in the marketplace.
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