Dublin, February 16, 2021 (GLOBE NEWSWIRE) – The report “Global Marketing Analytics Software Market By Application, Deployment Type, Organization Size, End-User, Region, Industry Analysis and Forecast, 2020-2026” was published added to ResearchAndMarkets.com Offer.
The global marketing analytics software market size is forecast to reach US $ 6.8 billion by 2026 and grow with market growth of 16.9% CAGR during the forecast period. The marketing analysis software offers a multilateral analysis of market and consumer behavior. Therefore, companies can evaluate all major marketing methods and media and see the effectiveness of various marketing measures. Marketing analytics software products therefore play an important role in improving the marketing strategies of companies, especially for consumers who are connected to the digital ecosystem through online forums and social networks, and it is easy to analyze purchasing behavior.
One of the main factors driving the global marketing analytics platform market is the tremendous increase in the number of people enthusiastically participating in various social media activities. The vast amount of consumer-related data captured by popular social media platforms offers immense potential for uncovering trends that can be used to make decisions related to expansion. The increasing awareness of companies about the benefits of marketing analytics software and the increasing number of application areas for analytics software is also strengthening the market.
After application
Based on the application, the market is divided into social media marketing, email marketing, search engine marketing, content marketing, and others. The social media marketing segment had the largest share of sales in the market in 2019. This is due to the increasing use of social media platforms in developing countries like Indonesia, India and Brazil. The availability of affordable internet packages has helped the internet reach places where marketers can understand people’s needs and decide on appropriate marketing campaigns.
By deployment type
Based on the deployment type, the market is divided into cloud and on-premise. The on-premise segment had a significant share of revenue in 2019 due to the control and increased security of the on-premise data centers. Deploying marketing analytics software locally increases data access for marketing teams, helping to tailor results based on the end user. Using an on-premise analytics platform encourages companies to hire specialist talent so that high quality output is ensured.
According to the size of the organization
Based on company size, the market is divided into large companies and small and medium-sized companies. The large company segment had the largest share of sales in the market in 2019. Large corporations practice comprehensive marketing plans and run various marketing campaigns. Online and offline campaigns are supported by brands and agencies across different channels in order to generate large amounts of data. It depends on ad effectiveness, consumer behavior data, and audience preferences. Using marketing analytics software is helpful for marketers to extract useful insights from this data, make necessary changes in their marketing campaigns, easily track sales growth, and improve the service offering.
By end user
Based on the end user, the market is divided into Consumer Goods, Industrial, Media and Communication, Healthcare, Retail, BFSI, and others. The media and communications segment had a significant share of revenue in 2019 as increasingly connected ecosystems and smart devices were introduced, creating a sophisticated customer base. Media and communications providers need to understand the nature of content across multiple screens and channels, as well as the nature of the interaction with the audience. This data is then processed via analytics platforms to get a holistic and quick overview of the patterns and preferences of customers when viewing content and to strategize effective marketing campaigns.
By region
Based on regions, the market is segmented into North America, Europe, Asia-Pacific, and Latin America, the Middle East and Africa. The Asia-Pacific region had a significant share of sales in the market in 2019. This can be attributed to the dynamic AI development centers in Vietnam, Singapore and Malaysia. The new startups that offer AI-enabled analysis services are also strengthening the regional market. In addition, the rapid deployment of digital government initiatives in China and Singapore has led to the emergence of various startups that provide services based on analytics and advanced technologies, driving regional market growth.
The main strategies of market participants are product launches and partnerships. Based on the analysis presented in the cardinal matrix; Accenture PLC, Adobe, Inc., IBM Corporation, and Oracle Corporation are some of the pioneers in the marketing analytics software market. Companies like Teradata Corporation, Experian PLC, Wipro Limited, Harte Hanks, Inc., SAS Institute, Inc., and Pegasystems, Inc. are some of the major innovators in the market.
The market research report deals with the analysis of the key market players. Key companies featured in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.
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Main topics covered:
Chapter 1. Market Scope and Methodology
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market composition and scenario
2.2 Key factors affecting the market
2.2.1 Market drivers
2.2.2 Market Restrictions
Chapter 3. Competitive Analysis – Global
3.1 cardinal matrix
3.2 Current industry-wide strategic developments
3.2.1 Partnerships, collaborations and agreements
3.2.2 Product launches and product extensions
3.2.3 Acquisitions and Mergers
3.3 Top Winning Strategies
3.3.1 Guiding strategies: percentage distribution (2016-2020)
3.3.2 Key strategic step: (Partnerships, collaborations and agreements: 2016, April – 2020, November) Leading actors
Chapter 4. Global Marketing Analytics Software Market By Application
4.1 Global Social Media Marketing Marketing Analytics Software Market By Regions
4.2 Global Marketing Analytics Software Market Email Marketing By Regions
4.3 Global Marketing Analytics Software Search Engine Marketing Market By Regions
4.4 Global Marketing Marketing Software Content Marketing Market By Regions
4.5 Global Other Application Marketing Analysis Software Market By Regions
Chapter 5. Global Marketing Analytics Software Market By Deployment Type
5.1 Global Cloud Marketing Analytics Software Market by Regions
5.2 Global Local Marketing Analytics Software Market By Regions
Chapter 6. Global Marketing Analytics Software Market by Enterprise Size
6.1 Global Enterprise Marketing Analytics Market by Region
6.2 Global Small and Medium Business Marketing Analytics Software Market By Regions
Chapter 7. Global Marketing Analytics Software Market By End-User
7.1 Global Consumer Goods Marketing Analysis Market by Region
7.2 Global Industrial Marketing Analytics Software Market by Regions
7.3 Global Media and Communication Marketing Analytics Market by Region
7.4 Global Healthcare Marketing Analytics Market by Region
7.5 Global Retail Marketing Analytics Market by Regions
7.6 Global BFSI Marketing Analytics Software Market by Regions
7.7 Global Marketing Analytics Software Market By Regions
Chapter 8. Global Marketing Analytics Software Market by Regions
8.1 Marketing Analytics Software Market in North America
8.2 Europe Marketing Analytics Software Market
8.3 Asia Pacific Marketing Analytics Software Market
8.4 LAMEA Marketing Analytics Software Market
Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company overview
9.1.2 Financial analysis
9.1.3 Segment and regional analysis
9.1.4 Research and Development Costs
9.1.5 Current strategies and developments:
9.1.5.1 Partnerships, collaborations and agreements:
9.1.5.2 Acquisitions and mergers:
9.1.6 SWOT analysis
9.2 Accenture PLC
9.2.1 Company overview
9.2.2 Financial analysis
9.2.3 Segment and regional analysis
9.2.4 Research and development costs
9.2.5 Current strategies and developments:
9.2.5.1 Acquisitions and mergers:
9.2.6 SWOT analysis
9.3 IBM Corporation
9.3.1 Company overview
9.3.2 Financial analysis
9.3.3 Regional and segment analysis
9.3.4 Research and development costs
9.3.5 Current strategies and developments:
9.3.5.1 Partnerships, collaborations and agreements:
9.3.5.2 Product launches and product extensions:
9.3.6 SWOT analysis
9.4 Oracle Corporation
9.4.1 Company overview
9.4.2 Financial analysis
9.4.3 Segment and regional analysis
9.4.4 Research and development costs
9.4.5 Current strategies and developments:
9.4.5.1 Acquisitions and mergers:
9.4.5.2 Product launches and product extensions:
9.4.6 SWOT analysis
9.5 Wipro Limited
9.5.1 Company overview
9.5.2 Financial analysis
9.5.3 Segment and regional analysis
9.5.4 Research and development costs
9.5.5 Current strategies and developments:
9.5.5.1 Partnerships, collaborations and agreements:
9.5.5.2 Acquisitions and Mergers:
9.5.6 SWOT analysis
9.6 Experian PLC
9.6.1 Company overview
9.6.2 Financial analysis
9.6.3 Regional analysis
9.6.4 Research and development costs
9.6.5 Current strategies and developments:
9.6.5.1 Partnerships, collaborations and agreements:
9.6.5.2 Acquisitions and mergers:
9.6.5.3 Product launches and product extensions:
9.7 Pegasystems, Inc.
9.7.1 Company overview
9.7.2 Financial Analysis
9.7.3 Regional analysis
9.7.4 Research and Development Costs
9.7.5 Current strategies and developments:
9.7.5.1 Partnerships, collaborations and agreements:
9.7.5.2 Product launches and product extensions:
9.7.6 SWOT analysis
9.8 Teradata Corporation
9.8.1 Company overview
9.8.2 Financial Analysis
9.8.3 Regional analysis
9.8.4 Research and Development Costs
9.8.5 Current strategies and developments:
9.8.5.1 Partnerships, collaborations and agreements:
9.8.5.2 Acquisitions and Mergers:
9.8.5.3 Product launches and product extensions:
9.8.6 SWOT analysis
9.9 Hard Hanks, Inc.
9.9.1 Company overview
9.9.2 Financial Analysis
9.9.3 Regional analysis
9.9.4 Current strategies and developments:
9.9.4.1 Partnerships, collaborations and agreements:
9.9.4.2 Acquisitions and mergers:
9.10. SAS Institute, Inc.
9.10.1 Company overview
9.10.2 Current strategies and developments:
9.10.2.1 Partnerships, collaborations and agreements:
9.10.2.2 Product launches and product extensions:
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