With many parts of the world reopening in the second quarter of 2021, agile companies with a keen understanding of generational marketing saw growth in the changing retail landscape. Consumers are relying more on digital technologies than they were before the pandemic, with clear lines between the ways in which generations engage and shop online. Get access to the current digital habits of different generations and the strategies that high-performing brands followed in the second quarter with the latest Global Digital Insights report from Dash Hudson.
What you will learn:
- How each of the generations consumes content online and their generation marketing preferences across social channels and e-commerce platforms
- Demographic follower data from over 700 consumer brands from all industries on Instagram – the most robust channel for social commerce
- How brands reach Generation Z, whose purchasing power will grow exponentially over the next decade
- Examples of omnichannel strategies tailored to target generations of industry leading brands
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