The Search Engine Optimization or SEO Services market comprises the revenue from the sale of SEO consulting services by companies that provide various consulting services for businesses to optimize their websites. SEO companies advise their clients on optimizing their websites and content in order to improve the visibility of the websites in search results. Search engines, such as Google and Bing, use bots to crawl pages on the web, switch from one website to another, collect information about those pages, and index them.
Search Engine Optimization is an essential part of digital marketing because trillions of searches are performed every year, often with the commercial intent of finding information about a product or service. Search is often the primary source of digital traffic for brands and complements other marketing channels.
Ignite Visibility, Bowen Digital, Dieselmarker, OneIMS, IBM, Boostability, Bing and Straight North are among the major players in the global search engine optimization services market, according to the study “Global Search Engine Optimization Services Market Opportunities and Strategies Through 2023”. SocialFix, Baidu, Google, SEO Brand, Ask, Exaalgia, Over-the-Top-SEO, Victorious SEO, Yahoo. With the number of new entrants in each industry increasing, actors are focused on providing innovative competitive SEM strategies to promote their business.
The search engine optimization services market is segmented into freelancers and agencies by type. By method, the market is divided into black hat and white hat. According to the organization, the market is divided into large companies and small and medium-sized companies. In terms of services, the market is divided into on-page SEO, off-page SEO, technical SEO, local SEO, voice SEO, organic SEO, search engine marketing and reputation management. On-page and off-page SEO services focus on organic SEO and local SEO service. Local SEO services focus on improving the rankings within the “local pack”. This is the area within the result that has a map of 3 local businesses listed. In addition, organic SEO can help find the local customers. This is particularly important for companies with a national and international focus. Additionally, by end-user industries, the market is segmented into IT Services, Recreation, Hospitality, Professional Services, Real Estate E-Commerce, and others.
The search engine optimization services market is being driven by an increase in digital advertising revenue, followed by a growth in the digital native population, the advent of affordable internet in developing countries, and an increase in social media usage. However, a surge in in-house team and online SEO tools, and the continued request for unique content by SEO providers, can impact the market.
Due to its geographical importance, the Asia-Pacific region holds a large share of the global market for search engine optimization services due to the increasing relevance of digitization in the region. A higher growth rate is estimated for the North American and European regions as advances in website analytics tools increased during the forecast period. The global search engine optimization services market is expected to reach $ 86.0 billion by 2030 with an annual growth rate of 18.7%.
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Ankur Gupta, Head of Marketing & Communication
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