You’ve heard all about digital and creative marketing, but you’re not sure what the difference is and what strategy is best for your business. LisaMarie Wells
You see, every business owner these days needs social media, websites, logos, graphics, and other marketing materials in order to stand out from the competition. At some point you will have to choose between creative marketing or digital marketing.
Confused a lot? Do not be. Read on and you will find out the difference between the two and which strategy is best for your business.
What is creative marketing?
Creative marketing focuses on the creative, design and aesthetic aspects of a company in order to create a unique and interactive message for your brand. This includes brand design, content creation, website design, and anything to do with the unique identity of the brand that makes a lasting impression on your potential audience.
Creative marketing tactics include:
- Graphic design such as brand logo, business cards, packaging design, etc.
- Unique color schemes for your brand
- Custom illustrations
- Visual content such as photos and videos
- Website design and all that is art!
Benefits of creative marketing
Creative marketing plays an important role in establishing a brand’s unique voice and personality that cuts through the noise and effectively establishes its presence.
By using creative marketing techniques, you produce something original and innovative in order to connect with your target audience and at the same time stand out from the competition. It enables you to connect emotionally with your prospects, grab their attention and turn them into leads.
What is digital marketing?
Digital marketing refers to promoting your product / service through the internet and digital channels like websites, social media, email and mobile apps etc. It aims to connect with your potential customers through digital channels and digital communication .
In a nutshell, digital marketing encompasses all of your online marketing efforts such as:
- Search engine optimization (SEO)
- Social Media Marketing (SMM)
- Paid ads or pay-per-click (PPC)
- Affiliate marketing
- Lead generation
- Brand development
- Content Marketing
- Email Marketing
- Mobile Marketing
Benefits of digital marketing
Digital marketing enables you to attract potential customers and retain old customers through frequent and personalized communication. Unlike traditional methods, digital marketing makes it easy for you to target the right audience and retain your customers at every stage of the purchase.
In addition, you can measure the results and return on investment of your digital marketing campaign in real time. It will help you determine how well your marketing strategy is working and what changes you should make.
Finally, digital marketing helps you reach a wider audience and convert more leads through organic efforts and paid ads at an effective price.
Creative Marketing vs. Digital Marketing: Which Strategy Is The Best?
Lately, the lines between creative and digital marketing have been blurring. Before the internet, creative marketing was the only driving force in the market. Creative marketing agencies were solely responsible for all branding, including graphics and promotional content in print and broadcast media.
Things have changed with the Internet and now everyone is talking about digital marketing. Digital marketing agencies are now combining the creative element with their advertising strategies to help brands succeed.
That means you need a mix of creative and digital marketing if you want to survive and thrive in this creative digital age. For the long-term success of your company, you need an appealing visual stimulus and an actionable advertising strategy.