IPG Launches Motor Metropolis Advertising and marketing and Communications

0
60

Detroit, MI, June 9, 2021 (GLOBE NEWSWIRE) – The Interpublic Group (NYSE: IPG) announced the Motor City Marketing and Communications Fellowship, a job program affiliated solely with IPG’s Detroit-based communications and marketing companies who support General Motors including Weber Shandwick, MRM, McCann, Jack Morton Worldwide, and Commonwealth // McCann. The Motor City Marketing and Communications Fellowship recruits applicants from only two Detroit-based schools: Wayne State University and the College for Creative Studies.

“As we create campaigns and experiences related to GM’s diverse customer base, we also aim to build inclusive agency teams that reflect those customers,” said Bill Kolb, chairman and CEO of McCann Worldgroup. “We are lucky to have these great universities in Detroit and they will be a great source of talent.”

Unlike an internship, the two-year fellowship program offers broad and in-depth experience in various disciplines and specialist knowledge and gives recruits the opportunity to understand the full spectrum of communication, marketing, creative, experience and relationship marketing that the automaker’s campaigns for Brought to life.

Fellowship candidates have the opportunity to support multiple vehicle brands including Chevrolet, Buick, GMC, and Cadillac, as well as related areas such as GM Customer Care and Aftersales and OnStar.

How the Motor City Marketing and Communications Fellowship works:

  • The two-year program structure: the candidate (s) will work for four different agencies for two years; each rotation in an agency lasts six months
  • Each agency has a specialty and the candidate could participate in communication, design, data analysis, relationship marketing, copywriting, PR, marketing, experience programming, video and film production, and related creative fields; wherever their skills apply or wherever they would like to gain experience in the discipline
  • The candidate (s) take part in agency-related customer meetings and customer programs
  • The candidate (s) will work with a mentor from the agency
  • The candidate (s) must be about to graduate or have recently completed a bachelor’s or master’s degree
  • The scholarship offers competitive pay and full benefits
  • Application portal now open: ipgdetfellowship.com

General Motors, an IPG partner for nearly 100 years, believes cultures shape today’s global economy and can give GM a competitive advantage in a global marketplace.

“At GM, we recognize the power of diversity, equity and inclusion and the role different perspectives play in fueling ingenuity and creativity,” said Hina Baloch, GM director, Diversity Equity and Inclusion, Sustainability, Data Analytics and STEM Education Communications . “By bringing different teams together, including long-term partners like IPG, we can help solve today’s toughest global transportation challenges and work towards a world free of accidents, emissions and congestion.”

Creating pathways for young talent to enter and develop a career in the marketing industry is a priority at IPG, with an emphasis on collaborative learning.

“We are very proud to be working with our sister IPG agencies and GM – one of the most innovative brands of our time – to help students find their place in our business and bring their different perspectives to our business,” said Weber Shandwick President and Managing Director Gail Heimann. “The longstanding partnership between GM and the IPG agencies is rich in imaginative and groundbreaking work, led by some of the most creative minds in the industry. I have no doubt that they will bring inspiration and valuable knowledge to up-and-coming young talents. “

The targeted start date for the candidates is mid-2021.

“We are excited to work with Interpublic Group to bring our students this wonderful opportunity,” said Matt Seeger, dean of the College of Fine, Performing and Communication Arts at Wayne State University. “Detroit is a car city and a communication city. and this program enables us to build on our legacy with great opportunities for the next generation of communications professionals. ”

The program also encourages creative applicants. Creative needs vary from film, video, art direction, graphics, printing and more.

“Teams that create advertising campaigns need to be as diverse as the communities they represent,” said Ryan Ansel, Associate Professor, Chair of Advertising at the College for Creative Studies. “Justice and inclusion are core values ​​of the College for Creative Studies, which is why we are particularly proud to partner with Interpublic Group on such a bold initiative and great opportunity for our students.”

# # #

About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a value-based, data-based and creatively oriented provider of marketing solutions. IPG’s global brands include some of the most famous and innovative communication specialists in the world: Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R / GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with net sales of $ 8.06 billion in 2020.

About Weber Shandwick
Weber Shandwick is a leading global communications network delivering next generation solutions to brands, companies and organizations in key markets around the world. Led by world-class strategic and creative thinkers and activists, we have won some of the most prestigious awards in the industry. Weber Shandwick was named Ad Age’s A-List Agencies in 2020 and Best Places to Work in 2019. Weber Shandwick was also named PRvokes Global Agency of the Decade in 2020 and PRWeek Global Agency of the Year in 2015, 2016, 2017 and 2018.The company received 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-driven, with elaborated ideas at its center, the agency uses leading and emerging technology to educate strategies, develop critical insights, and drive impact across all sectors and specialty areas, including brand and B2B marketing, health marketing, change management, employee engagement , Corporate reputation, crisis management, data and analytics, technology, public affairs, social impact, and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). More information is available at www.webershandwick.com

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with professionals in more than 100 countries united by a single vision: to help brands play a meaningful role in people’s lives. McCann Worldgroup was named “Global Agency of the Year” by Adweek magazine, “Network of the Year” by the Cannes Lions, “Global Network of the.” Year “from Campaign Magazine and” Network of the Year “from The Webby Awards. Fast Company named McCann Worldgroup on its list of the world’s most innovative companies. The network includes McCann (advertising), MRM (science / technology / relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional / dtc communication), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting ). /Design).

About Jack Morton
Jack Morton is an award-winning global branded experience agency. We are driven by the fact that the world’s most successful brands demonstrate their brand promise at every touchpoint. It is what inspires our team every day to help customers “be exceptional”. For over 80 years, we’ve strengthened relationships between brands and the people who matter most to them through live, virtual and hybrid experiences, branding, integrated campaigns, sponsorship marketing and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.

About MRM
MRM creatively develops overall human experiences. Through targeted, dynamic interfaces between strategy, creativity, technology and data science, MRM works in a limitless, integrated way to enable better collaboration and speed – all in the service of businesses to build meaningful relationships with people. MRM has over 35 offices in North America, Latin America, Europe, the Middle East and Asia Pacific.

About Commonwealth // McCann
Commonwealth // McCann is an award-winning global advertising agency founded in 2012 as a division of the McCann Worldgroup. CW is headquartered in Detroit and has offices in 16 countries around the world. We’re creatively led and operationally guided, which means everything we do supports stronger, smarter ideas that work for our client. For example, to handle the basics brilliantly, to take care of the simple things every day. Plan for the future and exceed customer expectations.

# # #

Contact information
Tom Cunningham
(IPG press)
Tom.Cunningham@interpublic.com
(212) 704-1326

Alyssa Hadrych
(Weber Shandwick, media relations, Detroit)
AHadrych@webershandwick.com
(248) 462-4895