Customization is the key to success in any marketing channel. What worked well years ago probably doesn’t work as well or not at all for various pathways like email, social media, SEM, branding, and of course SEO.
There are many misconceptions about search engine optimization, and perhaps the biggest of all is that SEO is dying. Don’t be fooled: SEO doesn’t die, but it is develop in much more than years ago. If you’ve been considering whether or not to invest in SEO for your business, read on to learn why SEO isn’t dying, it’s actually thriving in 2021.
SEO is dead, said the naysayers
As much as it pains me to say it, there are plenty of marketers out there who really believe that SEO is dead. Whether it’s because it was too hard, changed too much, or simply couldn’t move up the Google ranks, they no longer believe that SEO is a profitable marketing channel. Ben Hirons out SmartCompany thinks SEO is dead because it thinks it’s confusing, there are no standards, it’s lazy marketing and it just doesn’t work.
Those who read this are the only ones who will hear these myths. A Poll in the search engine journal on Twitter – back in 2017 – showed that the sole SEO Mythos marketer heard the most about SEO being dead (41 percent). Four years later this is the subject still to be debated what tells you everything you need to know if the claim was true at the time. More recently SEO Book shared an infographic with various marketers claiming SEO is dead for one reason or another and why they are wrong. The medium is good claims local SEO is dead in favor of integrated regional positioning (which sounds pretty darn similar to SEO if you ask me). If you google “SEO is dead”, you will see more than 31 million results.
It is clear that there is no shortage of professionals and hacks claiming SEO is dead. Fortunately, we have the data and the experience to prove that SEO is not dead but is thriving.
4 reasons SEO isn’t dead
- SEO is changing.
- SEO takes more effort.
- SEO is more complicated.
- SEO jobs and salaries are increasing.
Why SEO isn’t dead
Let’s get to reality. SEO isn’t dead and won’t go away anytime soon – if at all. SEO will evolve and SEOs will need to adapt along with their businesses that rely on it. Here’s why.
SEO is changing
Many people are afraid of change, including me. If it ain’t broken, why fix it? Well, the old way of search engine optimization was Broken. Perhaps by 2005 at the latest, websites could get away with black hat SEO tactics. These deceptive and Googlebot-targeted tasks never had the user in mind and just tried to play the system. These black hat tactics included keyword filling (moving as many keywords as possible around the page), camouflaging (showing one Googlebot version of the content and user a different one), buying links (paying websites to get on They fall back) and much more, much more.
In the early 2000s, all of these tactics worked. Fortunately, Google has adapted and tightened the standards. Not only will these no longer help you generate more organic traffic, but they can also result in a Google penalty that will significantly reduce your traffic until everything is fixed.
Rather than playing the system with black hat techniques, these days white hat tactics like providing the best user experience, answering your users’ questions, building a fast website, and providing a solid website architecture are not just the thing Top SEO trends in 2021, but the fastest way to be successful in SEO.
SEO takes more
SEO is not easy. The black hat tactic I described above was simple. Websites can literally enter hundreds of relevant keywords, enclose them in white text, and place them after specific pages. Voila: Keyword filling and camouflage at its best. The SEO traffic would surely follow suit.
No more. Nowadays, you need to produce high quality content that your audience will want to read from start to finish. You need to build a fast site that loads in less than three seconds. You need to focus on content and technical search engine optimization, write good title tags and metas, design a cohesive page layout, and update yours XML sitemapsThis ensures that Google can render your content and a lot more.
If the latter sounds more difficult, that’s because it is. SEO takes a lot more work in 2021 than it did in 2000. If you’re not ready to dig into the weeds and really give your users and Googlebot the best experience possible, SEO won’t work for you.
SEO is more complicated
Whether you started in Content or technical SEOThe SEO work has probably gotten a lot more complicated than it was when you started the game. What used to work often no longer works today. To be successful in content SEO, you need to provide a meaningful page layout with logical headings, textual content, hyperlinks, images, videos, and transitions. People with no written background or dedicated content teams may find this difficult.
Regardless of whether you came up with content or technology, the chances are good that you had to learn about some new aspects of the modern web that seem confusing at first. With training and hands-on practice, the most successful SEOs learn to master these once confusing strategies and implement them the way they intended.
SEO jobs and salaries are increasing
If SEO is dead, why are more companies hiring SEOs and paying higher salaries? Well, because SEO isn’t actually dead.
According to the conductor 2020 guide to job trends and salariesIn 2019, SEO jobs almost doubled year-on-year and increased by 8 percent in 2020. While 8 percent doesn’t sound very high, content marketing jobs are decreased 38 percent in 2020. These numbers show an increased interest in SEO, but they also prove that more and more companies are bringing SEO into their home.
In terms of compensation, the average SEO salary has increased 8 percent since 2019 (from $ 68,150 to $ 73,167). SEO specialists, analysts, and manager salaries rose from 2019 to 2020. Additionally, the average SEO director salary first identified by Conductor in 2020 was $ 117,100.
Many industries and professions saw declines in 2020 due to COVID-19, but SEO careers continue to be stellar despite the naysayers claiming they are dead.
Why you should invest in SEO
Given the trends above, the return on investment for those who do SEO well, and the statistics below Google announced In March 2021, it is child’s play to keep investing:
- On average, local search results result in more than four billion business connections per month.
- This includes more than two billion visits to websites, as well as connections such as phone calls, directions, food ordering and reservations.
- Every month, Google search connects people to more than 120 million companies that don’t have a website.
- Google sends billions of visits to websites every day, and the traffic that Google sends to the open web has increased every year since Google Search was first created.
- The Google search results page, which used to show 10 blue links, now shows an average of 26 links to websites on a single search results page on mobile (more clicks for users).
Change is scary, but those who twist and adapt will reap reward dinosaurs who miss them. And remember, for all the changes we see every year at Google, SEO is down to one core principle: helping Google respond to user queries. How you do that is up to you, but as long as you give your audience the answers they want, when they want, and how they want, you will be successful in search engine optimization.