Italy is expected to enact rules to help publishers get “fair payment” from online giants who use their content, a draft decree viewed by Reuters shows.
The decree enacts European copyright law, passed in 2019, to help publishers face competition from dominant internet service providers who are undermining their advertising revenues.
The rules of the European Union aim to get Google and other online platforms like Facebook to enter into licensing agreements with publishers and other content producers.
Under the proposed legislation, which has yet to be finalized, Italy’s communications watchdog would be empowered to set criteria that determine how much large web-based companies should pay for using content from publishers.
This would give publishers a basis to negotiate better contract terms.
In the absence of an agreement, either side can call the regulator to determine how much the online platforms should pay, the draft said.
The decree also prevents online giants from blocking all content until negotiations with publishers are complete.
The law is due to be passed in a cabinet meeting on Thursday.
It needs Parliament’s support before it comes into force.
Amazon said it considers the decision to be unfounded and will vigorously defend itself …..