With the new toolset, B2B marketers can measure the return on investment (ROI) of campaigns using test and control groups
Paris, France & Austin, Texas – February 9, 2021 –Jabmo, the leading provider of account-based marketing (ABM) solutions for the manufacturing and life science industries, is pleased to announce the general availability of its ROI Analysis Toolset. The toolset is a new integral feature of the ABM platform and enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner.
The ROI Analysis Toolset offers a comparative analysis of the effectiveness of ABM campaigns in the growing business with target accounts compared to a control group of accounts without account-based marketing. This analysis helps marketers prove their worth to stakeholders and raise more budget to expand profitable ABM programs.
Nick Heys, CEO of Jabmo, said, “The ROI Analysis Toolset uses a scientific method to isolate a control group of key accounts and treat them like you always did in marketing, and then treat them with a small subset of Compare target accounts that you do ABM. The ROI toolset not only measures short-term marketing KPIs such as reach and engagement, but also the impact of the campaign on the sales pipeline, profit rates, business sizes, sales and profit contribution. This is a surefire way for modern B2B marketers to duplicate their most successful ABM strategies. “
Demonstrate marketing impact
Most Jabmo customers already use the ROI Analysis Toolset and benefit from it. A customer, a global leader in life sciences, recently decided to double its investment in ABM following an ROI analysis of an ABM pilot program.
The company saw its ABM accounts increase their marketing engagement by 67 percent compared to their non-ABM control group and saw their target ABM accounts win rate up 18 percent. The world’s leading provider of life sciences now knows that the more ABM has target accounts, the higher the sales success and marketing ROI.
The ROI Analysis Toolset is included in the Jabmo ABM platform and is part of Jabmo’s ongoing commitment to building the leading modern B2B marketing platform for manufacturers, life sciences and other emerging customer areas.
Tav Tepfer, Jabmo’s chief customer officer, said, “B2B marketers have made an effort to take their old marketing automation and lead generation programs to the next level in the purchasing group era. With this new toolset, we’re giving marketers clear metrics to finalize the value of ABM. It’s compelling to see that our sponsors are using these metrics to secure bigger budgets and instantly expand their ABM programs to have an impact on 2021. “
Request a personalized demo for more information on Jabmo’s ABM platform and the new ROI Analysis Toolset.
About Jabmo
Founded in 2015, Jabmo is the world’s leading provider of account-based marketing (ABM) to manufacturing, life sciences, and other industries that grow on complex revenues. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo provides a next generation marketing technology platform and advertising solutions for B2B marketing teams to increase reach, engagement and revenue with large customers. The company has been named a Leader in Forrester New Wave ™: ABM platforms. For more information or to request a demo, please visit: www.jabmo.com.