Janet Peischel’s The Web Marketer: Search engine marketing: Past key phrases | Enterprise


For example, when you’re writing about planning a wedding, you don’t have to list every single wedding detail – champagne, catering, food, cake, flowers, photographer, music, and all the other details. Google knows this in all of its wisdom. It understands the subject of wedding planning.

It’s not just about your website; Build backlinks

Search engines work on your entire web presence and backlinks are an important component. Any link from someone else’s website to yours (or any other website) is a backlink.

Backlinks help Google find new pages on your website faster and they are associated with increased credibility and trust.

How do you build backlinks? Find ways to become a guest blogger and add a link back to your website. Links should come from websites and content relevant to your focus.

A really easy way to get links is to publish your blogs on your Google Business page. You can publish a blog excerpt with a “More Information” button and link it to your website. Simple.

Your social channels are an important part of your SEO value

Social networks can have a huge impact on your organic search. Think about what happens to our social activities – post sharing, tweeting, and retweeting. It could be through a Facebook friend, Twitter follower, connection through another social network, or something completely disjointed. Sometimes social search even prioritizes content shared by an influencer.