KENDALLVILLE – The Kendallville Chamber of Commerce and the local agency Day 6 are jointly offering marketing courses for local businesses and residents interested in improving their advertising.
The 90 minute courses start on February 25th and last until 2021 with Patrick Hess, the owner of the Day 6 Agency.
Hess entered the marketing and promotion industries after his son Spencer Kane started a music career with Noble County Idol. Hess made his son’s career through 2018, which resulted in eight music industry awards and several radio singles before Kane joined a Nashville-based band, Anthem Lights.
Hess has toured the country and led several music tours while building a reputable music label and management company under the Day 6 brand. Twelve more regional and national independent artists were managed through day 6, with many receiving radio singles and additional awards.
Day 6 also helped organize a national Christian artist music tour in conjunction with the independent motion picture God’s Not Dead, which grossed more than $ 100 million in box office receipts. Some of the artists on this tour, including Kane, were featured in the 2016 sequel God’s Not Dead 2.
Since then, Hess has returned to Kendallville and wants to share the knowledge he has gained from national tours and jobs with his hometown.
“A decade of experience in the music, television and film industries has helped expand my marketing skills and I look forward to reinvigorating my local market presence with a revamped store that offers a wider range of marketing services,” said Hess. “Aside from directing several artists since 2011, I’ve spent some time in Montana developing a strategic marketing initiative for America’s 42nd Golf Resort. At that time, there were more community and regional marketing strategies that used digital and social media marketing more intensively than before. These real market experiences are part of the curriculum that I want to share with the Chamber in these courses, ”he added.
Day 6 Agency launched a new website this month at Day6Agency.com, featuring an extensive portfolio of services and testimonials from some of the 200+ clients since its inception in 1999.
Chamber Director Kristen Johnson is excited to offer these courses to the community.
“COVID has been a really difficult season for our members and many retail companies have struggled to find a store with so many restrictions. As a chamber, we have been trying to find ways to help our members through this pandemic and our plan to offer these courses is one way we can help. Patrick shared many of his digital marketing strategies with me that I believe local businesses could really benefit from implementing. These classes are only $ 10, including a sack lunch. All proceeds will go towards our capital campaign to improve our technology needs this year, “said Johnson.
Courses will begin on February 25th in the Kendallville Chamber offices and will be streamed live on the Chamber’s Facebook page for those unable to attend in person. These 90-minute courses take place all year round on Thursdays during the lunch break from 12 noon to 1.30 p.m.
The course schedule includes:
February 25 – “Marketing Your Brand and Image: Best Practices”
April 22nd – “Social Media Marketing: The Less Known Findings”
June 24th – “Digital and Mobile Marketing: Text, Apps and More”
August 26th – “Websites: More than a digital brochure”
October 28 – “The Power Of Video Marketing: What You May Be Missing”
The seminars are free, but those who want to attend in person can pay $ 10 to have lunch during the presentation.
Anyone with questions can contact the chamber at 347-1544 for more information.