Do you know the difference between ‘paid’, ‘earned’ and ‘own’ media channels and how you can use them in your digital marketing approach?
Each one plays an important but different role, and understanding these and how to use these tools is key to developing an effective strategy and driving response with your marketing campaigns.
To help you, the SEMRush team has put together an overview of each item, as well as specific content options and measurement metrics for your planning. Depending on the response you want to achieve, this overview provides an orientation as to which content tools you should consider in your approach.
SEMRush posted a more comprehensive overview here, while you can check out the summary infographic below.