NEW YORK, April 20, 2021 / PRNewswire / – Knotch, the leader in content analytics designed specifically for content, today announced major enhancements to its content intelligence platform that will enable brands to quantify the business impact of their own and paid content initiatives to their own plan and optimize investments in content. This release represents a major change in the way content strategy is measured by linking content activity to three different business outcomes – improving brand, increasing ROI, and increasing target audience – using a proprietary methodology used in each area calculates a score from 1 to 10 and also the benchmarks measures performance against industry standards as well as historical performance using Big Data analytics from Knotch.
Knotch’s new Outcome Scorecards help marketers answer questions such as:
- How successful is our content in creating positive customer sentiment?
- How successful is our content in leading our audience to the next step in their journey?
- How successful is it in generating meaningful engagement with our content?
- What are the top five pieces of content that will add to or detract from any outcome?
These enhancements extend the robust content research and analysis capabilities that have made Knotch an essential addition to the marketing technology stack of Fortune 500 companies and other high profile digital disruptors.
Knotch goes way beyond page views, likes and followers and consolidates all content data across all content channels in a single place. This data, which currently comprises 13 million events per day, feeds the two user modules that make up the company’s content intelligence platform. With the platform’s market research and content intelligence module, users can monitor competitors’ content activities in real time, avoiding hours of manual research and content planning. The content analysis and optimization module provides a 360-degree view of the brand’s website performance, microsites, blog posts, business email, videos, publisher websites, and other content channels.
This level of intelligence is made possible by the combination of content engagement, sentiment, social, demographic, firmographic, market and other datasets generated by Knotch and its technology partners. No other platform offers this depth and breadth of analysis or the ability to get detailed information through a single interface.
“One in five marketing dollars is now spent on content. However, a recent survey of B2B marketers found that only 39% consider themselves somewhat successful in tracking content ROI,” he said You are Gansca, Co-Founder and CEO of Knotch. “We’ve expanded our new results capabilities to fill the void. This allows content marketers not only to measure the effectiveness of their business promotion efforts, but also to validate their team’s activities against the CMOs who control their budgets.”
For more information on Knotch’s new results enhancements, click here to rethink how you connect content to results Thursday, 2 p.m. EST, May 6th. The speakers will explain how to get beyond webpage views to more meaningful content metrics and demonstrate Knotch’s approach to linking content to business outcomes.
Knotch is the world’s leading provider of content intelligence that enables brands to unlock the true value of their content, link their content activities to business results, and optimize their content strategy through data-driven insights. The Knotch Content Intelligence Platform consolidates a full range of data sets, spanning both proprietary and paid content channels, into a single location, providing a centralized view and analysis of content activity that is not available from any other source. Please visit knotch.com for more information.