LeadMD, a sales performance consultancy, has merged with the full-service marketing agency Trendline Interactive to create a pair designed to offer their clients a broader mix of higher-level strategies and action planning, processes, technology and people.
With Trendline’s B2C capabilities and LeadMD’s B2B capabilities, the newly merged company will focus on delivering greater revenue generation and operational efficiency to its customers. LeadMD aims to provide businesses and consumer organizations with stronger go-to-market strategies and powerful tactics for predictable and sustainable brand growth by leveraging Trendline strategy and operation, marketing technology, campaign management, analytics, privacy and more.
“The lines between B2C and B2B have been blurring for years – our customers need to have effective human-level conversations with buyers across buying paradigms,” said Justin Gray, founder and CEO of LeadMD, who will be responsible for selling the company. Marketing and business development efforts in one statement. “By joining Trendline, we are one step ahead of this paradigm shift in the market and are creating a central consulting service. Our unified mission is focused on enabling customers to orchestrate buyer engagement across marketing, sales, and customer success, whether they’re entering the market through B2B, B2C, or a mix of both. “