LOCK HAVEN – Last fall, a group of three students from Lock Haven University worked on the social media marketing course with Dr. Gerard Martorell on a social media project for the Football Club Nordsjlland (FCN) in Denmark.
The students Nathan Buchanan, Madalyn Dydynski and Tyler Holcomb have coordinated with the professional football club that has a women’s team in the Danish top division, for which Penn State alumna, Jessica Davis, plays this season.
The opportunity allowed the students to analyze the club’s social media and create a plan to promote their club’s image and marketing in the United States.
“The opportunity arose through the happy meeting of my former Masters student in Sports Management at George Mason University (Davis) and our former student at the University of Brighton (Jacob Naish, Director of Marketing), both at FCN. In collaboration with you and Dr. Martorell, we have developed a project to help the club and our students achieve a real win-win situation for everyone. “ said John Nauright, dean of Stephen Poorman College of Economics, Information Systems and Human Services at LHU.
The final project was presented to the club in a Zoom session. Trine Hesselund Hopp Möller, director of the club for brand, culture and community, was satisfied with the cooperation when she mentioned the work of the students “Interesting insights and input.” According to her, for a small club like this, a social media campaign “Is a balance between presenting our strong international profiles like Jessica and maintaining our club DNA when developing young talent through our academy setups.”
“At LHU, we believe such high impact activities are of tremendous value to our students and we are ready to develop them further. We have worked on projects with other international soccer teams such as Wolverhampton Wanderers and FC Barcelona, as well as the European theme park Puy du Fou, which is considered the best theme park in Europe. “ Said Nauright.
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