Last week, LinkedIn started implementing a number of new visual features on its platforms, such as: B. LinkedIn Stories that some users didn’t seem to appreciate at first, as LinkedIn is a platform known for connecting businesses and professionals.
LinkedIn is one of the world’s leading social media platforms with more than 700 million active users worldwide. And as with other social media platforms, companies with LinkedIn can run advertising campaigns through paid ads. Unlike other platforms, the minimum daily investment on LinkedIn is $ 10, a more expensive platform compared to Instagram, Twitter, or Facebook.
Nevertheless, more than 50 million companies are currently on LinkedIn and use it to post job offers and job offers and to share content with other companies or professionals. The main goal of this platform is to connect employers with potential candidates. While this is still one of the main features, there are many more options for businesses on LinkedIn, which makes the platform a major investment.
However, the main investment businesses should make with LinkedIn is their time. Companies strive for valuable results, which doesn’t mean reaching more potential employees.
Unlike other social media platforms, LinkedIn is 200 percent more effective than other platforms at generating leads. And the leads on LinkedIn also rank higher in terms of interest and qualifications. Another benefit of the leads generated on LinkedIn is the fact that they have expanded segmentation capacity.
This means that audiences can be connected either by their interest or by their industry, seniority, position, or even their company. This is much better segmentation than the demographics and geographic locations that other social media platforms offer. This makes it even more relevant for companies in the B2B industry where the goal is a small, decision-driven audience.
One of the best ways for businesses to get audiences interested on LinkedIn is to create short pieces of content that are valuable and interesting to people. This includes information or data obtained from third parties.
Interacting with other people or companies on the platform is a great way to reach potential customers. Rather than simply scrolling down the feed, it’s important to share opinions or information that others find valuable and have conversations that lead to valuable interactions between the company and its potential consumers.
Growing a LinkedIn network isn’t as easy as adding everyone on the platform as a friend. Still, it should be a concentrated effort for the business or business owner to build a network that is as close as possible to the type of consumers who relate to the business itself.
Ronn Torossian is the PR manager and founder of 5WPR.