LinkedIn has released a new guide to account-based mArketing and how companies can use LinkedIn in the various phases and processes of their company ABM Approach.
As explained by LinkedIn:
“”With a growing community of B2B marketers choosing LinkedIn as the foundation of their ABM strategy, we’ve seen firsthand some of the most common obstacles they face. To help more marketers get the benefits of ABM, we created a Framework for Success and we want to guide you through that framework. “
The 33-page guide provides a complete overview of how to implement an ABM plan, as well as a step-by-step overview of the process.
The ABM approach aims to bring marketing and sales departments together. This guide is designed to nurture that relationship and maximize results.
For each element, LinkedIn includes a full outline of the process and steps required.
It also explains what role LinkedIn tools can play in each step.
Here are some helpful hints and tips on how LinkedIn tools can help streamline your approach to ABM. And even if you don’t want to take advantage of the ABM framework, if you want a better understanding of LinkedIn marketing and how to get the most out of LinkedIn ads, the hints and tips here come in handy too.
Here you can download the new LinkedIn ABM Guide for free.