The boom in the social media bubble has made any business crawl for its place. While this partially free platform has the ability to build brand credibility and visibility and attract potential customers to sell, there’s a lot more to it than meets the eye. A digital marketing expert, Liridon Vrapca debunkers some of the most common social media marketing myths any business should consider before expecting the platform to work its magic.
Most companies understand the power of social media marketing and the consequences of it. Little do they realize, however, that just like traditional marketing, which takes time and effort to show results, social media is no different. Techniques may vary, but leave social media to its own devices and expecting luck to do its trick is like a fool’s paradise.
Social media always gives you a high return on investment
Brands need to monitor and optimize their ads to make them stand out and perform at their best so that you get a decent return on investment. One of the greatest advantages of digital platforms is that brands / companies can optimize their campaigns and posts based on real-time results and analysis. If a particular post does not meet expectations or budget constraints, changes can be made in real time to achieve the desired result. This is a big plus compared to traditional marketing media such as television or newspaper advertisements, which can no longer be accessed after they have been sent.
Social media marketing has overshadowed email marketing
One of the most underrated forms of marketing, and in digital marketing as a whole, is email. Many companies believe that investing in email marketing to generate business is a bygone era technique, especially if you have social media to grab your audience’s attention. A company can establish a close relationship with via email
Customers or prospects who are very interested in his offers. Most of the emails a brand sends out should be addressed to customers who have signed up for the company or who have chosen to learn more about the brand. Opt-in email marketing is a great tool, and it also has one of the highest open and conversion rates out there. Email offers many options to a company or its brand. A brand can grow engagement with useful content over time. It can even appeal to its user base on a deeper level by creating certain newsletters or certain types of content that are sent to a specific demographic of users.
Social media does not require any financial investment
Once the content is created and packaged with the appropriate hashtags, visuals, brand keywords and CTA, it can be published on various social media channels. It is becoming increasingly difficult for a brand to reach its target audience through organic content distribution. Therefore, using influencers and paid marketing activities to reach the target audience is not only important. it is necessary. With the help of social media channels, marketers can use paid marketing activities to address users and place ads.
Brands have to be present in all social media channels
Several companies consider a social media presence in all available channels to be relevant. However, this is not the case. Which channels does your audience use? This question should make decisions a little easier. Finally, if the target audience is Millennials, it makes sense to focus on channels like Snapchat. If it’s mostly women, Pinterest would be a safe bet. It wouldn’t make sense to assign resources to a channel where the audience isn’t hanging out. One can easily do a competitive benchmarking research to find out where the target audience is spending their time online. A tool like Buzzsumo and Brandwatch Analytics can provide insights into how a brand’s competitors are performing on social media.
A big follower ensures a higher brand performance
On social media, quantity isn’t the only credible parameter for measuring a brand’s popularity. The quality of the audience, their loyalty to the platform and their commitment are just as important. A brand’s social media analysis and engagement team needs to think consistently
creative to not only build a large follower base, but to ensure that those followers employ the right advocacy to generate leads and conversions.
Importance of a Social Media Plan
Without a social media plan, a company would only post content at irregular times and with little impact. In such a case:
1. There is no consistency for the posts
2. There is no brand identity
3. The users are not maintained to customers, and
4. Ultimately, the result is that users don’t feel connected to the brand.
A social media plan will help you keep a coherent view of all of your social media activities. It will help you identify content ideas and create a calendar so you can plan how your content will be distributed.
Knowing these myths can help most companies conduct a reality check before setting their goals and developing a social media strategy to get the most benefit.