CHICAGO – (BUSINESS WIRE) – January 29, 2021–
LoSasso Integrated Marketing, a full-service independent marketing agency in Chicago, is proud to celebrate an award-winning year. The agency shared news of multiple 2020 video, branding campaigns, and content programs for multiple clients and industries.
In total, the agency received eight awards for four award programs – including the Telly Awards and the Davey Awards.
“It’s been a tough year for everyone – and like many others, we’ve had tears and triumphs,” said Amanda Callahan, vice president of client services at LoSasso. “We were very fortunate to have remained busy and productive as a company – evidence of innovative customers who could turn the storm and weather it. And as a team, we keep the passion alive and celebrate the good things 2020 brought – including recognizing our hard work. “
LoSasso would like to congratulate its employees and customers on getting through the year – and having achieved some exciting successes:
HEIDENHAIN brings the gold home
Long-time LoSasso customer HEIDENHAIN won three awards for groundbreaking video and branding work:
BrandSmart Awards • Gold: “Brand Momentum Award”
This campaign changed perception and brought the brand to new emerging markets. Find out more here.
Telly Awards • Silver: Campaign, Business-to-Business – “Engineer Spotlights”
This video series showed how much HEIDENHAIN celebrates and supports its engineering customers. Look at a headlight here.
B2 awards from the Association of National Advertisers (ANA) • Content Marketing, Video (short form) – “Engineer Spotlights”
Another win for the same engineering spotlight video series.
Jayco changes in difficult times
COVID stopped to travel, but Jayco eventually prevailed thanks to growing interest in RVs as a safe way to get away from it all.
The Davey Awards • Silver: Online Film & Video – Travel / Tourism
The “We were built for this” campaign dealt with the idea that the RV community was built for difficult times – and that everyone will be back together at the campsites in no time. Visit the landing page here and watch the videos here and here.
The Davey Awards • Silver: Online Advertising and Marketing – Video
Before the pandemic, the team had success with another Jayco campaign – “Sounds like fun.” Check out the video here.
Telly Award • Bronze: Branded content (budget under 100,000 USD) – “50 years and still having fun”
Another Jayco campaign that got recognition – this for the campaign celebrating Jayco’s 50th anniversary. Check out the video here.
BrandSmart Awards • Gold: “Brand Engagement Award”
Over the years, LoSasso has partnered with Jayco to drive customer and prospect retention through content – with great results. Find out more here.
Lindsay optimizes its brand positioning and architecture
LoSasso worked with agriculture and infrastructure brand Lindsay to identify a brand architecture, positioning and new website that aligned with the business goal of creating “a Lindsay” while maintaining the autonomy and brand value of the numerous brands.
The Davey Awards • Gold: Website – Manufacturing
This ambitious endeavor turned 35 different websites into a single global website serving five regions in 11 different languages. Visit the page here.
“I’m incredibly proud of the amazing creative, content and branding strategy our team has developed this year – even in the face of extreme challenges,” said Jada Cash, Creative Director at LoSasso. “As a new year begins, we will continue to find ways to help customers see new perspectives, implement new ideas, and run programs that produce results.”
Located in the Ravenswood neighborhood of Chicago, LoSasso Integrated Marketing is an independent, award-winning agency that helps change agent marketers bring their vision to life through a combination of fresh perspective and in-depth expertise. The agency’s specialty is supporting B2B and highly regarded product marketers with a mix of insight-driven strategy and creative firepower. Agency clients operate in the industry – including manufacturing, finance, leisure, hospitality, associations, seniors and healthcare, education, agriculture, construction and publishing.
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CONTACT: Leah Sherman
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PUB: 01/29/2021 12:03 p.m. / DISC: 01/29/2021 12:03 p.m.
Copyright Business Wire 2021.