McNROE Consumer Products gave Lyxel & Flamingo the social media mandate for Code, the brand for male care and perfume, after a pitch with several agencies. Lyxel & Flamingo assumes absolute responsibility for the creation and implementation of a comprehensive social media work plan for the Code brand.
The agency’s focus will be on strengthening brand value and increasing brand awareness through stronger customer loyalty for code through earned, own and paid channels. From creating tailor-made plans for influencer marketing to developing a content strategy with specific key figures, Lyxel & Flamingo will take over the social media strategy and management for the brand.
The full power of social strategy is harnessed through media with campaign management, programmatic display and third-party marketing services to capitalize on the change in consumer buying behavior in the digital market in recent months. The mandate is administered from his office in Gurugram.
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Dev Batra, Co-Founder and CEO of Lyxel & Flamingo, said, “We are proud to work with McNROE and look forward to working on Code’s digital mandate. As one of the most popular premium deodorant brands in India, Code has received exceptional feedback from its consumers in a relatively short period of time and we hope that with our extensive expertise in marketing and digital we can spread the word far and wide. “
Samrat Ghosh, General Manager Marketing at McNROE Consumer Products, said: “With a wide range of digital solutions and their proven expertise in the field, the agency has been able to develop strategies for the future that we are seeking for the brand. Particularly noticeable is the design language and the sense of the agency, which improve the content by several levels. We look forward to a long learning and growing partnership with Lyxel & Flamingo. “