“E-mail influences the marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign, ”says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection, announced earlier this summer with the iOS 15 update, tries to eliminate metrics and data related to email.”
Ascendant was recommended to us through our expert survey. If there’s a growth marketer you’d like to work with, we’d love to hear from them. Please fill out our survey.
Marketer: Jack Abramowitz
Recommended by: Frida Leibowitz, Debbie
Transcript: “Jack is personable, astute and overall a super helpful guy. He really wanted to help and started adding value before we even formalized our relationship. Whether it’s about useful intros or grappling with the details of campaign strategies, he rolls up his sleeves and goes into the trenches with the team. He really treated our project like his own. “
Marketer: Nate Dame, in-depth strategy
Recommended by: Diana Tamblyn, Danaher
Transcript: “[I] Conducted a fairly extensive search for a content partner. [I] was impressed with their expertise, references (I spoke to three of them) and their growth forecasts. “
Marketer: Kyle Lacy
Recommended by: Natalie Beaulieu, Seismic
Transcript: “Kyle is an unmatched marketing master and has successfully built a brand that is fun, engaging and vibrant from the otherwise boring ‘Sales Readiness’ and ‘Corporate LMS’ industries. When was the last time a B2B brand had a llama as a mascot and sent golden llamas to its customers? He leads a team of writers, creatives, performance marketers and more than one cohesive team driving Lessonly’s growth to Seismic’s acquisition. I can’t wait to see what he’s doing at Seismic! “
(Extra Crunch) Apple Changes Privacy for Email, and Email Marketers Need to Prepare: Melissa Sargeant wrote a guest column on email privacy changes and what they mean for marketers. Says Sargeant, “Litmus data, collected from over a billion email openings worldwide, found Apple Mail had an overall 48.6% share on iPhones, Macs and iPads in June 2021. Although it’s down slightly from April (51.1%), the data still suggests Apple’s Mail Privacy protection will have a significant impact on email marketers, entire marketing teams, and consumers in particular. ”Sergeant also explains how Marketers can prepare for these changes.
For the British agency Ascendant, growth marketing is much more than just a tactic: Anna Heim spoke to the British growth agency Ascendant about her experiences working with startups. Gus Ferguson, co-founder of Ascendant, tells us, “We also know that marketers are likely to depend on developers, who are such a rare resource. We address this by implementing marketing frameworks at a basic level of the business, which allows marketers to have direct control over at least basic marketing operations. “
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