Workforce increased 17 percent with 67 new hires in the third quarter to meet growing customer demand and drive expansion into the Asia-Pacific region to provide truly global service
MADRIDOct. 7, 2021 / PRNewswire / – Leading IT B2B sales and marketing agency BNZSA saw revenue grow 344 percent year over year in the third quarter of 2021, adding 67 new members to its multinational team – now 350 in total 45 nationalities and speaks 22 mother tongues. The company is confident of exceeding projected annual growth of 300 percent in 2021.
One of the most important milestones of the third quarter was the expansion of business activities into the Asia Pacific and builds on its EMEA market leadership and emerging business in America to deliver a truly global native lead generation engine to its 100+ customers. In addition, BNZSA launched a programmatic advertising offering to expand its world-leading data, digital and tele capabilities and hire industry veterans Paul Briggs to drive global corporate development.
“The third quarter is typically a slower quarter for many companies due to holidays, but not for us,” said Brahim Samhoud, CEO of BNZSA. “Although we closed operations for two weeks in August, our campaign delivery continued to exceed expectations and customer demand only increased as a result.
“This means we’re hiring, onboarding, and training team members at an amazing pace to meet demand and provide a truly global lead generation solution. Our business growth is organic, driven by reputation and referral. We develop a deep intimacy with our customers and are passionate about exceeding expectations with every single campaign Europe, we are asked to do the same thing in America, and now everywhere Asia. “
Underpinned by industry-standard first and third party data management and digital excellence are BNZSA’s call center agents who speak to potential customers personally in their native language in order to qualify and deliver ready-to-sell leads to the customers’ sales teams. After numerous physical and digital engagements, BNZSA agents only hold a “warm handover” with prospects and customers if they have a clear picture of the sales opportunity – which provides a lead-to-conversion rate of 70 percent.
The story goes on
“We continue to grow and innovate with one goal in mind – to make sure our customers can sell more, better, and faster,” added Brahim. “As we work with partners, our clients are increasingly demanding that we be their only full-service lead generation agency to ensure they can survive and grow in established markets and scale quickly to take advantage of new market opportunities – especially now in Asia. This is driving our globalization forward and we are changing the industry as our outstanding employees do everything in their power to deliver the highest possible quality. “
BNZSA is a leading marketing agency specializing in tele-based demand generation with a team of 350 people who are experts in delivering qualified, ready-to-sell leads. It was founded in 2013 and has grown rapidly in eight years. BNZSA is privately owned, has never been dependent on third-party funding and has been profitable from day one. The company is based in Madrid, Spain, and has offices in the UK, France and Morocco. It invests heavily in its agents, who are all native speakers and run customer campaigns in 25 languages worldwide. In addition to the company’s unique human and personal dimension, BNZSA is a leader in using technology to underpin its value proposition. It has developed its own bespoke CRM platform and is a pioneer in the use of AI, NLP and ML technologies. Further information can be found at: https://bnzsa.com
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