The workforce increased 30 percent with 35 new hires in the first quarter to meet increased customer demand and expansion into America and Russia
MADRID, April 15, 2021 / PRNewswire / – Europe’s leading B2B sales and marketing agency, BNZSA, saw revenue grow 105 percent year over year in the first quarter of 2021 and added 35 new members to its multinational team. After annual sales growth of 40 percent in 2020, BNZSA conservatively predicts growth of 80 percent in 2021.
One of the most important milestones in the first quarter was the expansion of business activities to America and America Russia Provision of customer campaigns in native languages in Canada, United States, Mexico and Brazilas well as laying the foundation for the provision of programs in Russia and the Balkans. Additionally, in March, BNZSA launched its Intent Activation Engine to provide customers with the best leads money can buy.
BNZSA specializes in tele-based demand generation with a team of more than 250 employees who are experts in delivering qualified, ready-to-sell leads. Many of the world’s leading technology brands use campaigns worldwide in 16 native languages. BNZSA has more than 100 customers, including many of the world’s leading IT providers.
“Despite all the odds, the first quarter was another record period for us as we delivered a remarkable business performance,” said Brahim Samhoud, CEO of BNZSA. “This is a testament to the quality and dedication of our teams, committed to providing exceptional customer service, and a unique business model that enables us to thrive in even the toughest business environments. I am incredibly proud of it Our teams have developed so focused and resilient – mainly because we continue to work with the majority of members who work remotely. “
Continuous business development has laid the solid foundation for BNZSA to provide customers with comprehensive strategic campaign delivery. Major investments to support BNZSA’s aggressive 2021 goals include IT and infrastructure, proprietary software development – particularly in CRM, NLP, ML and AI – as well as formal and informal employee training. By developing a mature marketing, digital, design and communication function as well as expanding data and production capacities, the ability of BNZSA to realize its vision of success in 2021 will be further strengthened.
The story goes on
“What makes BNZSA such a powerful and effective customer partner is the combination of a deep-tech infrastructure with our agents, who are all native speakers and can offer programs in 16 languages worldwide,” added Brahim. “I like to simply declare BNZSA as ‘Lead Generation Powered by People’. Our teams are able to physically qualify and route leads within hours of generating the lead.
“Our commitment to providing native speakers for the countries in which campaigns are planned and ensuring compliance with industry standards means that we are exceeding GDPR commitments and consistently delivering great results to our customers.”
BNZSA in numbers
In the seven years of its existence, BNZSA has carried out more than 650 customer campaigns
BNZSA delivers $ 1.2 billion in customer sales pipelines annually
In 2020, BNZSA generated 49,000 leads for customers
BNZSA delivers a lead conversion rate of 70 percent through its unique “warm hand-over” process
In 2019 and 2020, BNZSA examined 2 million contacts
In 2020, BNZSA agents made 1.5 million calls
BNZSA agents spent 25,000 hours making calls in 2020
BNZSA maintains a customer retention rate of 95 percent
BNZSA is a leading European marketing agency specializing in tele-based demand generation. The team consists of 200+ people who are experts in delivering qualified, salable leads. It was founded in 2013 and has grown rapidly over seven years. BNZSA is privately owned, has never relied on third party funding and has been profitable from day one. Based in Madrid, Spainand with offices in the UK and FranceBNZSA delivers high quality leads to many of the world’s leading technology brands. The company invests heavily in its agents, who are all native speakers and can run customer campaigns in 16 languages worldwide. In addition to the company’s unique human and personal dimension, BNZSA is a leader in using technology to underpin its value proposition. For example, it has built its own bespoke CRM platform and is a pioneer in using AI, NLP and ML technologies to deliver deep insights and greater opportunity. Further information is available at: https://bnzsa.com
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