SEO in digital marketing helps improve website visibility for relevant searches and increase your local search results and popularity
You have a great looking website, engaging content, and a presence on multiple social media platforms. You have advertised paid, advertised online, advertised products through your website, and even added an online booking system to make appointment scheduling more convenient for your patients. All of these improvements to your SEO in digital marketing campaigns seem to be paying off in keeping your current patient base and getting you some word of mouth recommendations.
However, what your practice is missing is a reliable source of new, local patients to find online.
Even if you think you’ve hit all of the key elements for a successful digital marketing campaign, you may have forgotten the most important thing – search engine optimization or SEO – if you want to build a local, loyal patient base, one of your big digital marketing campaign goals. Why is local SEO so important? What are the best ways you can use SEO to get the most bang for your buck?
SEO in digital marketing and local user statistics
As you probably already know, SEO in digital marketing helps improve website visibility for relevant searches. There are innumerable ways that SEO can be used to do this, depending on the user’s goals.
In your case, targeting your SEO towards local users also means thinking about those who access your website on their mobile devices. According to statistics from Google:
- Almost every third mobile search is location related
- Two out of three smartphone users tend to prefer companies whose mobile websites or apps adapt information to their location
- More than 75% of smartphone users looking for a nearby store visit it within a day.
You should also make sure that your website is optimized for mobile devices. If a potential patient is having trouble navigating your website on their smartphone or tablet, it doesn’t matter how many stars you have on Yelp or how close you are to their home or workplace. You lost the opportunity to turn her into a real patient.
Keywords are the key to local SEO success
Given Google’s statistics on local users, it’s clear that in digital marketing, you want to target your SEO to local searches, preferably from users with mobile devices. First, look for the keywords that you should be using to find local users who might be interested in your service.
Google offers a keyword tool that allows you to see the traffic of each keyword so that you can find the best combination of high traffic keywords without competition. These keywords should be incorporated into the name, tags, and content of your website.
Build the list
If you haven’t already, claim your local online business listings. This will greatly increase your chances of your practice showing up when a local user enters a search for local chiropractors. Since most people use Google, it should be the first place to get a business listing online. This will show your practice in Google’s local map results.
When looking for the best pizza place near you, turn to online review sites like Yelp? You can use the same local SEO in digital marketing to increase the visibility of your practice.
Start by signing up for both local online review sites and big ones like Yelp. Once set up, you can ask your current patients to rate you online. The combination of good reviews and local contact information not only makes it easier for potential patients to find you, it also increases your local SEO visibility.
Of course, once you’ve got potential patients on the ground using effective SEO techniques, your next job is to get them engaged on your website so they can take the next step towards making appointments through your online scheduling app. This works best with fresh content that addresses the needs of potential patients. Combining compelling content with effective local SEO will help your bottom line and take your practice to the next level.