“There are three common mistakes most SaaS marketers make over and over again when it comes to clarity and high-converting content,” says Konrad Sanders, Founder and CEO of The Creative Copywriter, “1. Not different from competitors. 2. Don’t humanize “tech talk”. 3. Not tailoring your messages to the level of awareness of the potential customers in the corresponding phase of the funnel. “
How can you differentiate yourself in an oversaturated market? This week in marketing, Sanders took the time to answer that, break down B2B SaaS marketing, and tell us how marketers can get it right. Anna Heim, daily reporter for Extra Crunch, interviewed Robert Katai, a Romanian marketing expert, as part of our TechCrunch expert series. If there’s one growth marketer you think we should know, fill out our survey and tell us why!
Marketer: OneNet Inc.
Recommended by: Have a good trip
Transcript: “Exceptional SEO expertise. My e-comm startup relies 100% on SEO traffic and three years ago we were deleted from Google because we didn’t understand anything about duplicate content. One Net repaired our site and optimized it for Google, which enabled us to get back into the SERPs. Conclusion: You saved our business. “
Marketer: Natalia Bandach, Hypertry
Recommended by: Jean-Noel Saunier, growth hacking course
Transcript: “Natalia is someone with an out-of-the-box approach to growth drivers and experimentation, full of creative solutions and lots of ideas that she quickly tests through experimentation. Instead of focusing on one area, she tries to review what makes the most sense for a company and designs experiments that are not only crucial in the short but also in the long term. She is an ethical growth manager who likes to know that the business has real value and is ready to turn in any direction. [which] However, she does it quickly, with a focus on the well-being of the team, professional development and avoiding burnout. “
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Marketer: Avi Grondin, Variance Marketing
Recommended by: Adam Czach, Explorator Labs
Transcript: “You have a hands-on approach and have worked with my team to not only get results, but also educate us on how we can continue to grow our business.”
Marketer: Nate Dame, in-depth strategy
Recommended by: Amanda Valle, Adobe
Transcript: “They provided a robust platform for researching, managing and creating content that enabled us to better manage, produce and collaborate with our content.”
Marketer: Oren Greenberg, curve
Recommended by: Michael Lorenzos
Transcript: “He’s the most accomplished growth marketer I’ve ever known, with a broad range of expertise and an uncanny ability to zoom in and out of the business context and tactical execution.”
(Extra Crunch) Are B2B SaaS Marketers Getting Wrong ?: Konrad Sanders, a content strategist and founder and CEO of The Creative Copywriter, wrote about SaaS marketing for Extra Crunch. He delved into what SaaS marketers are doing wrong, how to stand out in the crowded industry, and the importance of tackling every section of your funnel. Says Sanders, “By creating content for each stage of the funnel, you are addressing your prospect’s concerns at the right point in the buyer’s journey and increasing the likelihood that they will be with you when they buy.”
Romanian marketing expert Robert Katai explains how to get the most out of your content: This week Anna took a portrait of Robert Katai. Katai told her all about Romania’s startup scene and his views on content reuse. When he talks about using content for carousels on Instagram and LinkedIn, he says, “The first slide should get attention – it can be a question. The second slide can be a link to the interview so people will remember even if they don’t click on it. Then you can have insights slides. ”Read the full interview to find out what the third slide should be!
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