AUSTIN, Texas (February 23, 2021) – Kerrville Hills Winery and Texas Heritage Vineyard have both selected Big Thirst Marketing as their agency responsible for marketing programs aimed at increasing winery growth. The marketing agency’s job is to help each winery through targeted marketing campaigns to increase direct sales in the tasting rooms and online. To ensure customers receive the best possible strategic support, the agency has hired wine industry marketing expert Kristin Rice as its marketing manager. Big Thirst Marketing began its partnership with the Kerrville Hills Winery with a PR project in 2020 and will continue media coverage for the Winery as its agency of record. The agency’s mission is to help increase the visibility of the winery, its key staff and its incubators, attract new club members and help sell more wine through e-commerce through content marketing, direct-to-consumer marketing and the public help relationships and digital advertising.
“I bought the Kerrville Hills Winery in 2019 and converted it from a winery to a winery incubator to nurture the development of talented winemakers,” said John Rivenburgh, winemaker and owner of Kerrville Hills Winery. “As a completely new business unit, we knew that we needed competent marketing help to attract more people to try our wines and the wines of our cooperative winery members. Big Thirst Marketing has built a reputation for having an in-depth understanding of the wine industry, helping great wineries grow, and being easy to work with. We are super excited to have her on our team. “
Texas Heritage Vineyard was attracted to Big Thirst Marketing for its extensive relationships with journalists and its ability to recognize clients with PR and influencer relationships.
“After running our winery for three years, we knew it was time to hire a quality marketing agency to get new clients,” said Susan Johnson, owner of Texas Heritage Vineyard. “We have ambitious goals for the expansion of our winery and to achieve these goals we have hired the best wine marketing agency in the industry. They got involved right away to learn about our business, recommend marketing strategies, and take action on content marketing and public relations. “
“It’s great to work with these two great wineries to drive their growth at a turning point in the wine industry,” said Matt McGinnis, president of Big Thirst Marketing. “People are changing how they buy wine. According to Sovos ShipCompliant, direct-to-consumer e-commerce generated $ 3.7 billion in wine sales in 2020, but the Texas wine industry’s online sales growth has not kept pace with other states. We want to help Kerrville Hills Winery and Texas Heritage Vineyard not only increase e-commerce sales, but also use an integrated marketing approach to attract more visitors to tasting rooms. “
Big Thirst Marketing has hired a seasoned wine marketing professional to continue providing the highest quality strategic marketing services to the growing winery and distillery customer base. Kristin Rice joins the Big Thirst Marketing team at Dobbes Family Estate and its sister brand Wine by Joe in Oregon’s Willamette Valley, where she served as brand marketing manager for both wineries. Rice used her unconventional creativity, coupled with a natural spirit of curiosity, to create compelling branding campaigns that have achieved impressive results while working in Oregon wine country for the past eight years. She holds a bachelor’s degree in Electronics, Media, and Minor Communication in English and Arts from Texas Tech University and is currently studying French and for her WSET Level 2 exam.
“As a sixth generation Texan, I look forward to returning to my home state to bring my diverse marketing backgrounds in brand marketing, visual communications and graphic design to Kerrville Hills Winery and Texas Heritage Vineyard,” said Kristin Rice, marketing manager at Big Thirst Marketing. “I intend to share new perspectives and a holistic approach and unite a vision for design and copywriting in marketing campaigns for all of our clients. It’s really cool to be joining an agency team that includes three veterans from Oregon Wine Country, Texas. “
About Kerrville Hills Winery
Located at the highest point in Kerr County overlooking the beautiful Texas Hill Country, Kerrville Hills Winery (KHW) was the first winery established in Kerrville. In 2019, John Rivenburgh bought Kerrville Hills to set up a wine incubator. an educated winemaking communal space that speeds up boutique operations. John has deep roots in the Texas Hill Country, is an award-winning winemaker, and has a passion for growing high quality, sustainable Texas grapes. Learn more about Kerrville Hills Winery on Facebook and Instagram.
Via Texas Heritage Vineyard
Winery owners Billy and Susan Johnson started Texas Heritage Vineyard as a dream of creating a family-run vineyard, winery, and tasting room that could be passed down to future generations. The Johnsons began planning the first vines in 2015, and the estate’s winery now has 12.5 acres of varieties such as Tempranillo and Tannat. The winery’s production facility was completed in autumn 2017, houses more than 400 barrels of wine and is used for special Wine Club events. The Texas Heritage Vineyard tasting room at 3245 E US Highway 290 in Fredericksburg, Texas opened in May 2018 and is operated by daughter Jessica Allen. “Honor our past while celebrating the present.” This is the mantra of Texas Heritage Vineyard. With deep Texan roots, the owners of the Texan Heritage Vineyard strive to present wines made from grapes that love our state and thrive in our culture and climate. Connect with Texas Heritage Vineyard on Facebook and Instagram.
About Big Thirst Marketing
Big Thirst Marketing was founded in 2014 and is a full service agency with an insatiable passion for the beverage industry. The agency is designed to help clients get to the next level. We best nurture relationships between food and beverage brands and loyal customers. Our team of experienced PR, advertising, graphic design, web design and digital media professionals offer a combination of integrated marketing services and passion for the customer industries we address. This blend of expertise and a genuine appreciation for the brands we represent leads to campaigns that produce business results. Additionally, the agency works with Big Thirst Consulting to provide integrated business services for distilleries that pave the way for profitable growth. Join the conversation with Big Thirst Marketing on Facebook, Instagram and Twitter.
Current and past customers include: Black Button Distilling Co., Kerrville Hills Winery, Celis Brewery, Delysia Chocolatier, Fall Creek Vineyards, Fast Eddie Billiards, Fox & Seeker Distilled Goods, Little Woodrow’s, Mighty Swell Sparkling Cocktails, Milam & Greene Whiskey, Pedernales Brewing Co., Pedernales Cellars, Robert Earl Keen Beer, Ron Yates Winery, Ski Shores Café, Slate Mill Wine Collective, Sisterdale Distilling Co., Somms Under Fire, Spice Wood Vineyards, Squabble State Distilling, Stone House Vineyards, Tequila 512 , Texas Heritage Vineyard, Texas Wine Journal, Treaty Oak Distilling, Uncle Billy’s Brewery & Smokehouse, and Wedding Oak Winery.