Sam Brocal, CEO of MeasureUp, said, “The ability to adapt different companies and institutions to the new scenario marked by teleworking and greater coexistence with new digital tools was undoubtedly the determining factor in their survival, and in our case too gave us the opportunity to improve our product and add value in a market that has demanded it. “” While recent health advances allow us to see the light of day at the end of the tunnel of this crisis, we believe that many of the new working methods will be retained and that MeasureUp will continue to grow and improve in this sense. ” offer the best services, “he emphasized.
Benito CastellanosThe Head of Technology at MeasureUp said, “The natural trend in both business and education is for more customization of assessment, and the current situation has only accelerated the process up to that point. MeasureUp strives to provide the most innovative custom solutions to offer to every customer. “
MeasureUp recently incorporated the identification of technological competencies not only by manufacturers but also by occupations in which a person wishes to be trained. This enables any user to be trained as a data analyst, data engineer, developer, DevOps engineer, functional consultant and business analyst, security engineer, solution architect, network engineer, network analyst, system administrator, Linux administrator, cybersecurity analyst, business decision maker or project manager.
MeasureUp has also taken steps to improve the user experience from a technology point of view, as well as others to make it easier to choose training titles. In this way, training routes or packages are now offered, packages in which the user can purchase all of the training they need to qualify for a particular position. This is a further step in role-based profiles that many large manufacturers are increasingly promoting and already offering
Strengthening the B2B market, key to the 2021 strategy
For 2021, the company has developed a plan in which the strengthening of the B2B channel is the axis of its strategy that it will develop through various solutions and products.
In this way, through the MeasureUp partner solutions, the company will promote the commercialization of packages of technological content by attracting new partners who wish to develop skills and continuously train their teams.
IT talent acquisition is focused on engaging recruiting companies and HR teams who are becoming increasingly difficult to assess the technological capabilities of candidates and teams, saving both time and money. for the organisation. With this solution, users can objectively assess potential candidates’ IT knowledge using the 25,000+ topical questions from the most in-demand technologies that can be combined with their own questions to create assessment tests.
In addition, companies and educational institutions receive a solution such as Pedagoo via the evaluation platform to evaluate any type of competence. Pedagoo provides the technology and mechanisms needed to simplify the user review process.
Finally, MeasureUp has gone a step further to bring technology training and certification closer to business and education with the integration of its hands-on tests with the Microsoft Teams platform. This means that the entire network of MeasureUp partners worldwide, regardless of their size, can consume their products via Microsoft teams, where they have access to the complete catalog.
Jesús Sierra, Marketing Director of MeasureUp, said, “Last year we put a lot of effort into optimizing and boosting the B2C business and we are constantly working on it. This year we will do a lot as part of our strategic plans.” Focus on strengthening and growing our B2B business. “
Practical tests and new content
MeasureUp titles are hands-on tests, formative assessment tools, where the student learns as they measure their knowledge. In addition, they allow their use in two modalities: in the certification mode, with conditions very similar to those of the exam, or in a practical way, with the possibility of reviewing explanations of the answer options and focusing on the areas where the reinforcement is required .
Continuously updating content to stay current is one of MeasureUp’s trademarks. The goal is to stay one step ahead of the changes that are often introduced by large vendors like Microsoft – who are the official provider of practical tests – Amazon Web Services (AWS). Among others Cisco, CompTIA, PMI or VMWare. In 2020, 50 titles were added to the new offering, between new and updated.
This includes updates to Cisco technology hands-on tests (network and infrastructure), security and cybersecurity commitment (Cisco and CompTIA), and Microsoft Dynamics 365 titles. Cloud-related Microsoft Azure technologies are retained among the most sought-after technologies. To keep up with technology updates.
For the titles and 2021 catalog, MeasureUp will focus much of its efforts on Microsoft’s Power Platform technology and expanding its Amazon Web Services offering.
In addition to the tests, MeasureUp has integrated Assessments in 2020, a novel tool that summarizes the content of the practical test and covers all the objectives of the test so that the student can measure their level of knowledge about the certification in question, if not sufficiently prepared, continue to buy a practical test.
In addition to their own training products, MeasureUp has been offering two other solutions on its e-commerce website since this year: Hands on Virtual Labs – thanks to the partnership with Learn On Demand Systems – which offers a virtual replica of the technological environment with which the person in Faced with their environment is a workplace and a video training resource that can be used to learn ICT skills like in a classroom. 4,000 hours of video training content is available anytime, anywhere.
Via Media Interactiva
Media Interactiva, a group of companies that MeasureUp is a part of, is a leader in technology and educational content, training more than 500,000 people worldwide, from digital literacy in schools to training in the latest software developments required by ICT professionals.
Headquarters in Tomares (Seville) employs around 100 specialists (including 45 direct positions) and teams in Spain, The United States, Ukraine and India. Its products and solutions are marketed in 123 countries on five continents.