The Medium Rare Content Agency announced that Nick Smith has joined its executive team in the new role of Group Content Director.
Smith is a publishing director with over 20 years experience developing and delivering award-winning branding strategies, premium content, and digital communications locally and globally.
Prior to joining Medium Rare, Smith was CEO of BURO.Global, a London-based digital publishing network serving 12 territories in Europe, the Middle East and Southeast Asia.
He was previously the Prestige and Lifestyle Director at News Corp Australia, where he was responsible for Vogue Australia and GQ Australia.
Smith also served on Medium Rare’s board of directors for three years, helping the company get started.
As Group Content Director, he will be responsible for publishing strategies and content outputs across the company and will work closely with Medium Rare’s COO, Fiorella Di Santo, who will continue to be responsible for sales, research, IT, HR and production.
Gerry Reynolds, CEO of Medium Rare, said, “As a previous board member, Nick understands the Medium Rare business and has worked well with co-founders Sally Wright and myself.
“He built and ran a global business. And he has a proven track record of leading high-performance teams. He’s a perfect fit to support Sally, Fiorella and me as we continue to expand our activities in innovative ways. “
Smith added, “Medium Rare is a great content marketing company, delivering great value to brands through audience insights, premium content and exceptional customer service.
“I’m very excited to join the company and look forward to working with their talented content teams to bring storytelling innovations to customers and their audiences.”
Medium Rare is a full-service content marketing agency producing cross-platform content for companies like David Jones, Coles, Qantas, Bunnings, Foxtel, the Australian Institute for Business Leaders, Officeworks, Australian Seniors, Vintage Cellars and Chartered Accountants ANZ.
The company is majority-owned by News Corp Australia.