RYE BROOK, NY, Jan. 14, 2021 (GLOBE NEWSWIRE) – MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced a powerful B2B marketing content series called MERITtalks, available as videos or Podcasts is available. The conversations are based on real strategic and tactical advice from leading B2B marketers from Red Hat, SAS, Lenovo, and others. These executives cover key insights that can help midsize and business B2B marketers dramatically improve their growth performance, achieve strategic goals, and drive digital transformation.
“We are excited to welcome thought leaders from across the MeritDirect customer family to share their experiences and insights into the strategic success of their respective marketing organizations,” said Rob Sanchez, CEO of MeritDirect. “MERITtalks can help any B2B marketer focus on their own goals and results for 2021. They offer great practical advice and stories straight from the practitioner. “
MERITtalks contain the following episodes, which are available for download:
How to accelerate growth with an innovative revenue engine
Fran Wilson, vice president of global demand marketing at Red Hat, and her team share her innovative and agile approach to increasing funnel performance in 2020 and beyond.
How a look at the “North Star” contributed to a successful digital transformation at SAS
Jenn Chase, senior vice president and head of marketing at SAS, explains the company’s strategic partnership with Microsoft to help customers accelerate growth through digital transformation and how she created a “North Star” plan to address the To achieve your team’s goals.
Transforming Customer Acquisition: A Crawl-Walk-Run Approach to a Successful Strategy
Alex Tinsley, manager of global marketing programs at Red Hat, explains how change was key to successfully building a new centralized customer acquisition strategy and how a cost-effective, unified approach to improving the marketing database was key in supporting demand campaigns.
Community Building: Lenovo’s Plan to Revolutionize E-Commerce
Jennifer Downes, Lenovo eCommerce Chief Marketing Officer, shares insights into her new role and what she has learned during the pandemic, as well as some proud achievements in businesses and SMBs.
MeritDirect will launch new MERITtalks in January and continue the series with IBM and SAP on the importance of digital transformation for these business organizations.
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MeritDirect, based in Rye Brook, NY, and 6 other offices in the US and UK, is the leading provider of B2B data, database products and performance marketing solutions. The company leverages its leading database technology platform to give marketers access to the most comprehensive, current, and relevant B2B data on the market so they can optimize and improve their customer acquisition and retention efforts. For more information on MeritDirect, please visit www.MeritDirect.com.
Senior Vice President Marketing