RYE BROOK, NY, February 23, 2021 (GLOBE NEWSWIRE) – MeritDirect today announced that it has hired two B2B marketing veterans to drive the company’s excellence in analytics, intelligence, and performance marketing to customers. Mo Awad joins the Merit Intelligence and Analytics team as Vice President Search and Peter McVay as Vice President Business Development in Performance Marketing.
“Search marketing is a strategic asset for successful B2B marketers and I am delighted to have Mo on the team,” said Andy Joyce, senior vice president, intelligence and analytics, MeritDirect. “Merit’s data-driven approach to B2B marketing prepares our customers for long-term success. Our expansion into new channels further increases the importance of a search strategy that serves as the foundation for many other marketing efforts. “
At MeritDirect, Mo Awad will be responsible for the paid and organic search that has grown in importance for B2B marketers in recent years. MeritDirect’s search practice combines the company’s multi-channel perspective with deep in-channel expertise to deliver superior results for customers. Previously, Awad Commerce was Group Director at Mindshare GroupM. He has also worked as Global Director at PHD Omnicom and as Paid Search and Social Lead at Spark Foundry, a Publicis agency.
Peter McVay brings over 25 years of experience to MeritDirect. He will be responsible for the business development and further growth of the Performance Marketing division. Most recently, McVay was Senior Sales Executive at Synthio.
“Peter is a proven sales leader and his consulting experience in B2B marketing solutions, particularly DaaS and SaaS, will help us keep pace as we expand our product offering for technology marketers,” said Chris Blohm, senior vice president , Performance Marketing at MeritDirect.
“I am very happy to welcome Mo and Peter to our team. Both are senior performance marketing executives with backgrounds in data-driven analytics and intelligence, “said Rob Sanchez, CEO of MeritDirect. “We see the value our growth strategy brings to our customers as we expand our product offering and deepen our bank of industry experts. We plan to expand even further in the near future.”
MeritDirect, based in Rye Brook, NY, and 6 other offices in the US and UK, is the leading provider of B2B data, database products and performance marketing solutions. The company leverages its leading database technology platform to give marketers access to the most comprehensive, current, and relevant B2B data on the market so they can optimize and improve their customer acquisition and retention efforts. For more information on MeritDirect, please visit www.MeritDirect.com.
Senior Vice President Marketing