Step onto Wall Street with StreetInsider Premium. Request your 1-week free trial here.
RYE BROOK, NY, March 3, 2021 (GLOBE NEWSWIRE) – MeritDirect, the leading provider of B2B data and performance marketing solutions, announced today that it has been renamed MeritB2B. The new name offers the company the platform for specialized analysis, advanced technologies, bespoke demand generation and digital solutions that enable the B2B marketer to grow. The announcement is part of a number of strategic business growth initiatives, including the recent acquisition of 180bytwo and a number of key hires and partnerships.
“MeritB2B is the future of demand generation for B2B marketers, bringing together a comprehensive suite of digital and lead generation solutions that are integrated with core data and analytics best practices,” said Rob Sanchez, CEO of MeritB2B. “Companies need an omnichannel approach to demand generation that uses digital channels and insights at a very sophisticated level. MeritB2B does this with a world class service that reduces complexity and delivers incredible results. “
MeritB2B customers include many of the largest technology companies in their respective industries, including IBM, Red Hat, Mouser and Adobe. B2B marketers, especially in the tech industry, need a data-driven approach to demand generation that blends digital channels with more traditional lead generation efforts. MeritB2B combines proprietary data and market analysis with sophisticated solution development to create bespoke approaches for each client.
“Our extensive data and analysis expertise enables us to provide our customers with deep insights, create custom models, uncover intentions, set priorities, set prices, scale and develop other sophisticated omnichannel approaches for B2B marketing”, said Sanchez. “The depth of our products and solutions makes MeritB2B the first choice for technology, corporate and all B2B marketers.”
MeritB2B, based in Rye Brook, NY, and 6 other offices in the US and UK, is the leading provider of B2B data, database products, and digital and performance marketing solutions. The company leverages its leading database technology platform and specialized analytics to enable B2B marketers to grow. More information about MeritB2B can be found at www.MeritB2B.com.
CONTACT: Deirdre BlohmMeritDirectSenior Vice President, Marketing914.firstname.lastname@example.org