Kristina: What steps or strategies should companies take for data / data protection in the future?
Steffen Schebesta, CEO of Sendinblue: Digital marketing is a broad category that goes beyond traditional, targeted advertising. There are lots of great ways to connect and engage with consumers, and many methods are more effective than personalized ads that consumers may never see. There are several other strategies that can be improved instead, such as email marketing, SEO, SEA, social media, or content marketing.
To begin implementing a digital marketing strategy that puts privacy first, companies must first be more transparent to their audiences. Businesses will benefit from the bonds they form with consumers as they become more transparent, and many consumers are more loyal to companies with transparency policies. Other steps businesses need to take include building strong trust and long-term relationships with consumers, sourcing data from first-party suppliers, and securing the data while informing customers about what data is being collected and how it is being used.
In my experience, email marketing is a great way to build and grow relationships and increase sales with consumers. There are a number of platforms and services that offer separate data tracking capabilities and don’t rely on Apple or social media apps, such as: B. Sendinblues Tracker, which enables tracking that is automatically fed into marketing automation flows. I encourage business owners to check out some of the extensive offerings and use them to keep connecting with eligible customers.
Kristina: How can email marketing strategies help fill the void Apple’s move has left so their users can turn off data tracking?
Steffen: Email marketing is a competitive way to keep reaching consumers and empowering marketers to gather critical data from first-party providers to target their customers effectively and personally. Companies can connect directly to customers and route traffic directly to online sites. While ads depend on customers who use certain platforms to discover them, email marketing provides a direct line of communication between organizations and consumers.
Email marketing also enables companies to qualify for the investments they have made. You can see which email marketing campaigns are working, identify trends and best times for sending emails, and have the ability to further personalize and address specific target groups through segmentation. When implemented correctly, marketing emails will target targeted and interested consumers and increase instant revenue for businesses.
A successful implementation can typically involve many different factors that are unique to each company and market. Some options to consider include strong contact lists that should be maintained to ensure contacts receive notifications about products they are interested in. Marketers also want to create personalized content and segment their lists so that the right content reaches specific, targeted recipients. Other methods may include determining the best times to share emails or delivering clear and obvious calls to action, such as when to B. Discounts for spending a certain amount or buying within a certain time frame. The best part about email marketing is that it’s not owned by Big Tech – it doesn’t report to Apple, Facebook, or Google – it follows its own protocol and relies directly on transparency with customers rather than third parties who may other standards have transparency.
Kristina: What are your top 3 best practices for collecting and using company data?
Steffen: Be transparent. Consumers want to know what data is being collected, how it is being used and why. Don’t let them surprise you and turn off tracking. From the start, tell them what data is being used and how they can improve their lives. In a spirit of transparency, explain your policies and your approach to data protection in layman terms so that everyone can easily understand them.
Protect users’ data and privacy. If users remain enabled for data collection, ensure that their data is not being mishandled and that it is part of a secured database. Put in place agreed data collection guidelines and guidelines and ensure that they are enforced for everyone involved. This should also include legal requirements that may apply within a country, industry or company.
Make the data exchange beneficial for both parties. Organizations can use collected data in a number of ways to achieve business goals, and tracking data is often critical. To make sure businesses get what they need, incentivize consumers to choose to collect data. This can look like many things – from discounts to exclusive offers or products to more. Tracking often leads to adjustments that can be of great benefit to the user experience, as long as users are aware of it and understand how they can benefit from it.
Keywords: Email Marketing, Email Marketing Tips, Mobile Marketing, Mobile Marketing Tips, Sendinblue
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