MoEngage, the marketing automation platform, has signed a strategic partnership agreement with Merkle Sokrati, the data-driven performance marketing agency from Dentsu International.
Under the contract, MoEngage will combine its insights-based loyalty platform with Merkle Sokrati’s enterprise delivery services to deliver solutions to customers across the Asia Pacific (APAC) region.
The combined value package offered by the partnership between MoEngage and Merkle Sokrati enables consumer brands to develop and deliver a hyper-personalized experience for their users.
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Sanjay Kupae, Head of Global Alliances at MoEngage, said, “At MoEngage, we want to support consumer brands and companies with the technology and expertise to help them become more agile in their marketing strategies and optimize their engagement costs in less time – Market. Our partnership with Merkle Sokrati is an important step in this direction. Merkle’s understanding of strategic digital interactions and his know-how in the provision of business solutions complements MoEngage’s data-driven and AI-capable marketing automation platform in a unique way. We believe that we are both a really customer-obsessed team. “
Sampath Rengachari, Chief Business Officer of Martech, Merkle Sokrati, said, “It’s exciting news to partner with MoEngage at a time when hyper-personalized audience interaction has become essential. MoEngage is one of the earliest platforms for that Mobile customer loyalty Marketing automation for a rich user experience. Coupled with our ten-plus year focus on developing targeted and data-driven marketing strategies, this will certainly benefit our customers in various industries and industries. We all have difficult times for consumers and brands I am pleased that synergies are being developed here in our ecosystem that will enable companies to recover from the past year. “
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