MORBiZ has released a new blog to help businesses avoid SEO issues caused by a wide variety of Google My Business – GMB – issues.
When it comes to search engine optimization for local businesses, few things are more important than having a properly set up Google My Business (GMB) list. MORBiZ has published a new blog describing common problems with GMB entries that can negatively affect a company’s local SEO and SERP rankings. Below is a brief overview of the topics covered. However, be sure to visit morbiz.com/news to read the full article.
Using the wrong company name
When it comes to your GMB page, it is important that the company name matches the name on your website and other internet directory listings such as Yelp, Yellowpages, and Facebook.
Unclear business description
In the business description section of a GMB list, only the first 250 characters appear in the search. Make sure to use this area to differentiate your business from the competition.
No reviews or fake reviews
Google ratings are vital to local search engine optimization. If your business doesn’t have reviews on Google, you’ll want to create a program that will influence your customers as they write. However, it is against Google’s guidelines to pay for reviews or to reward customers for reviews.
Adding a GMB list for an existing company will prevent your company from appearing in search results. Remove the duplicate list as soon as possible.
No review of business on GMB
Reviewing your GMB page can instantly increase the number of times your business appears in search results, as Google puts more trust in a verified business than an unverified one.
For more information on these common GMB issues, please visit www.morbiz.com/google-my-business-listing-issues-that-negativ-impact-seo. MORBiZ is a full service web presence team that can help you properly manage your GMB listing and ensure maximum local SEO for your business. To find out more, call us at 1-855-2MORBiZ or use the contact form at https://www.morbiz.com/web-contact-form