When examining Chief Marketer’s most-read B2B marketing stories from 2020, it’s no surprise that pivot strategies in the face of COVID-19 – from budgets to content to digital marketing – take most of them into account. Here are the five most popular B2B marketing stories for the first half of 2020.
How B2B Marketers Are Adjusting Their Budgets During COVID-19
A look at how B2B marketers are allocating event marketing funds to other aspects of the marketing plan, according to a survey by B2B Marketing Zone and Webbiquity LLC.
Adobe Summit: Six Digital Marketing Trends That Will Impact Business In 2020
In this recap of an Adobe Summit Panel on Marketing Trends, executives outline the top six trends for 2020. Maintaining brand purpose while building resilience is high on the list.
Oracle CX CMO Talks Customer Experience Trends For Marketers In 2020
Although the COVID-19 pandemic has not yet devastated the US, this chat with Oracle looks at developments and current trends in customer experience that continue to apply to this day.
Content consumption and production trends for B2B marketers
An investigation into how B2B marketers can leverage content consumption and production trends to target audiences at different stages of the sales funnel.
The linchpin: Accelerated migration to remote and digital in B2B marketing
Rock Khanna, Senior Partner at McKinsey & Company, discusses three marketing trends emerging in B2B companies as a result of the pandemic: migration to digital, remote selling and a new sales model.