There are many facets involved in a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their customers are and what their online search and shopping habits are. They also have to keep a close eye on the competition, create similar angles that are better than the competition or break out of the box and do something completely different.
With all of these and other issues in mind, marketers need to implement their marketing strategies with the means and resources available to them.
In smaller companies, the term “marketer” is often loosely applied to a company owner, employee, or intern due to budget constraints. Some companies don’t even have the financial resources or the technical means to build a corporate website. Others build a simple, straightforward website and spend little or no time updating it.
A simple website is better than no website at all. Small businesses with small budgets don’t have to break the bank to advertise online. A few great reviews written and published by local customers go a long way in helping new customers find your business among the local vendors.
Get to know Google My Business.
Your business can get noticed online even if you don’t have a website as long as you take a few minutes to fill out a Google My Business page. Google did you a favor of setting up a blank template for a page that you can easily customize for your business – for free.
Google My Business is an easy-to-use template that allows you to add your company’s name, address, phone number, fax number, email address, or other contact information. Your Google My Business page allows your customers to call you directly from the website and give them directions to help them find you personally.
If you want to share new and exciting information or events with your customers, you can just edit the page and let your customers know about it with a few short paragraphs and some pictures.
Business owners who have all the marketing know-how can also benefit from links, keywords, alt tags, meta descriptions, and other search engine optimization (SEO) strategies. Most importantly, your customers can leave a review on your Google My Business page. Regardless of whether the review is positive or negative, there is an opportunity to connect with them to thank them or offer to reverse a negative experience.
Google My Business has an easy-to-understand section called Insights that tells you how your customers found you.
The platform can improve the ranking of your business even if you don’t have a website or a no-frills website.
Reviews mean a lot to business owners – and Google loves them too.
Local SEO Guide conducted its annual study of local SEO ranking factors and found that customer reviews played a huge role in search engine ranking for local search. The study analyzed more than 200 factors related to 100,000 companies.
The study also looked at other factors that help rank local businesses well. It was found that local ranking factors are closely related to organic ranking factors. Companies that ranked well in organic search were also high in Google’s local ranking. This leads me to believe that companies can rank well in local packages even if website owners or marketers don’t use SEO strategies like keywords and linking.
How exactly do reviews correlate with local search?
What we can learn from this is that smaller businesses may think they can’t have a huge presence online, but a Google My Business page with lots of positive reviews can very well change all that. Google will see a lot of reviews on a Google My Business page indicating that this is a local business that does well and has a good reputation with local customers.
Essentially, Google uses crowdsourcing to determine if a website is a company with a good reputation. Google has a specific format for reviews so customers know what their review will look like. The tools for Google My Business make it difficult for spammers to take part in the promotion and damage the customer’s reputation. If they get through, Google will take action against unscrupulous spammers and hackers.
Quality and quantity both play a role in evaluations.
The Google search engine takes a look at the opinions of the reviewers before judging the rank. Google pays special attention to reviewers who mention any of the keywords or the name of the city they are based in in the local package.
I’ve noticed that websites with high quality link profiles almost always rank well in local searches. I have also found that sites with few or no links and those with poor quality links also rank well in local searches if the company has good reviews on Google My Business.
Here are a few final pointers on local reviews.
Building a website should be a top priority for companies that don’t already have one. Website platforms are relatively easy to set up. Many templates have automatic updates, so some of them require little or no maintenance if you look for them.
Ask your best customers, with or without a website, to rate and rate you on your Google My Business page. Encourage them to mention your services and your city.
Since google pays the cost of the website and you make the effort of your own, new customers may click and call because they liked what other locals are saying about you.