06/27/2021 9:00 p.m.
Getting to the top of a Google ranking page is not easy. Photo / Getty Images
Getting a prominent spot on the first page of Google’s search rankings has long been the holy grail of digital advertising.
NZME, the parent company of the NZ Herald, has announced a new partnership to help advertisers achieve this goal.
The media company works with award-winning search engine optimization company Pure SEO to provide Kiwi advertisers with expert advice and tools to improve their rankings on search results pages.
More than 85 percent of consumers do research online before buying a product. Hence, it is imperative that companies are easily found on the search results pages.
“One of the challenges most business owners face is using search engine optimization [SEO] Tools to ensure that your website really stands out when potential customers go online looking for products or services, “says NZME Head of Digital
Income, Charlotte Bell.
“This is where our partnership with Pure SEO comes in.”
Bell says the partnership provides NZME customers with a single point of contact for their digital marketing needs.
Pure SEO was founded 10 years ago and has become a major player in the local SEO scene.
Richard Conway, CEO of Pure SEO. Photo / NZH
“SEO is a digital marketing strategy that focuses on a website’s presence in the results of search engines like Google,” said Richard Conway, CEO of the company.
“Once you understand how SEO works, you can use different tactics to improve your
Visibility – or how high your website ranks in search results. “
Conway advises that websites listed on Google’s Search Engine Results Pages (SERPs) are determined by Google’s special search algorithm, which is updated over 800 times a year. An algorithm that includes 250+ simultaneous factors and 10,000+ variations when online users enter their search.
“That’s why SEO can be a little daunting, especially for small businesses,” he says.
“Our expertise lies in identifying the key factors that lead to improved search engine rankings and Internet traffic, and then being able to act on them.”