Oktopost expands the London office to include VP Marketing Natalie Binns.
Oktopost, the only B2B social media management and employee advocacy solution, announced the appointment of Natalie Binns as Vice President of Marketing. Binns joins Oktopost’s senior executive team and will lead the company’s global marketing function.
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Natalie Binns joins the Oktopost team with over 20 years of experience in the B2B technology industry and a passion for building global growth marketing teams. With a history of helping companies drive exponential growth through global demand generation, programmatic, and ABM strategies, she brings a thorough understanding of the challenges B2B marketers face. Her experience in several categories, such as IT security, Martech, ITSM and DevOps tools, in EMEA and APAC as well as living and working for several years in the USA have opened up unique and diverse perspectives for her.
“I am very happy to be part of the Oktopost team. I think we have a fantastic platform that offers B2B marketing teams in the medium-sized and corporate sectors real added value. Oktopost delivers a first-class Martech solution and has already given customers the opportunity to exploit the full potential of social engagement and employee representation in their sales and marketing strategies. I am very excited to be part of Oktopost’s global growth to transform the way B2B marketers manage, monitor and measure social activities in order to achieve their goals, ”says Binns.
“We’re excited to have an industry leader like Natalie on our team,” said Daniel Kushner, CEO of Oktopost. “She is an excellent addition to the Oktopost family as she brings a deep understanding of the martech field and an exceptional track record of building successful marketing strategies. I am confident that Natalie will help accelerate our hypergrowth and advance Oktopost’s position as the leading B2B social media platform. “
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