OSF Digital Acquires Adept Group to Strengthen B2B Attain


QUEBEC CITY, May 18, 2021 (GLOBE NEWSWIRE) – OSF Digital, a leading global provider of retail solutions and digital transformation services for B2B and B2C companies, announces the acquisition of the Adept Group. OSF is acquiring Adept as part of a global effort to expand its geographic reach. The terms of the contract are not disclosed.

OSF Digital, a Salesforce partner for over 10 years, is focused on becoming the partner for transforming digital commerce for brands worldwide. The company’s extensive industry expertise enables it to identify the individual requirements of a customer and to introduce innovative trading solutions for specific markets and industries. That expertise came in handy in 2020 when OSF launched over 20 out-of-the-box industry-specific solutions and trade accelerators to help brands around the world sell fast online and overcome pandemic-related challenges. OSF has over 1,000 employees and 40 offices worldwide. Customers include some of the world’s biggest brands: L’Oréal USA, Burton, Ubisoft, Bouclair, Elfenkosmetik, Geox, Kal Tire, Stonewall Kitchen, Lush Handmade Cosmetics, Domaine Chandon, Urban Barn and many more.

With the acquisition of Adept, OSF Digital is establishing itself as a technologically leading B2B partner in a rapidly growing region and offering OSF new opportunities to provide its first-class B2C services. With offices in Auckland and Wellington, Adept is a recognized expert in B2B commerce. His clients include many of the region’s leading banking, retail, energy and FMCG companies. Adept also has deep expertise in core Salesforce clouds, including sales, service, community, and marketing clouds, and is a regional leader in CPQ, which complements its B2B commerce services.

“The relationship between OSF and Adept began in 2019 when Adept joined the OSF Global Partner Alliance. The OSF leadership noted that the vision of the two companies was aligned with the goal of providing both B2B and B2C commerce services. As part of the company’s efforts and mission to become the leading global partner for private label digital transformation worldwide, OSF began to see New Zealand and Australia as logical expansion opportunities. Adept was a great game because of their reputation, skills and relationships with many of the leading brands in the region, ”said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. “This acquisition expands our presence in Australia and is based on the coordination of our existing team in the Asia Pacific region. The move also strengthens our position as a leading partner for the digital transformation of B2B and B2C brands that want to start or improve their digital strategies locally and expand globally. “

“There are few digital commerce services companies in the region who have the skills or experience to help B2C companies develop and execute their digital strategies – and zero with the strength or skills that the OSF has to offer said Dominic Stow, CEO of Adept. “By joining forces, we can continue to serve the needs of our core B2B customer base while creating the opportunity to engage a long list of B2C companies in the region that are underserved from a digital commerce perspective. In addition, we can expand our ability to achieve our customers’ digital transformation goals by combining commerce solutions with Salesforce Core Cloud solutions – a very compelling proposition to provide our customers with these full customers 360. “

About OSF Digital

OSF Digital is a global leader in retail and digital transformation with expertise in enterprise connected commerce, order management solutions, storefront management services, retail consulting and cloud application development. With knowledge of B2C and B2B trade and experience in supporting companies in the use of trade, marketing, sales and service solutions, OSF guides companies seamlessly on their entire path to digital transformation. OSF Digital has been a trustworthy Salesforce consulting partner since 2010, which has received multiple awards from Salesforce for the further development of the retail industry. As a global company with local presence in North America, Latin America, APAC and EMEA, the company ensures efficient delivery in all time zones and markets. HSBC and BDC are OSF Digital’s financial partners, and Delta-v Capital is an investor. Further information on OSF Digital can be found at: osf.digital

All brands and trade names mentioned here are the property of their respective owners and are hereby recognized.

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