OSF Digital Acquires Relation1 to Strengthen Advertising


QUEBEC CITY, June 10, 2021 (GLOBE NEWSWIRE) – OSF Digital, a leading provider of retail solutions and digital transformation services for B2B and B2C companies worldwide, announces the acquisition of Relation1. OSF acquired Relation1 as part of a global effort to strengthen its marketing cloud capabilities in North America. The terms of the deal will not be disclosed.

OSF Digital, a Salesforce Expert Navigator in the B2C Commerce, B2B Commerce, Consumer Goods and Retail categories, is focused on becoming the leading transformation partner for digital commerce for brands worldwide. The company’s extensive industry expertise enables it to identify a customer’s unique requirements and bring innovative trading solutions to market for specific markets and industries. This expertise came in handy in 2020 when OSF launched more than 20 out-of-the-box, industry-specific solutions and trade accelerators to help brands around the world sell quickly online to tackle pandemic-related challenges. OSF has more than 1,000 employees and 40 offices worldwide. His customers include some of the world’s largest brands: L’Oréal Canada, Ubisoft, Bouclair, elf Cosmetics, Geox, Kal Tire, Markwins Beauty, Stonewall Kitchen, Lush Handmade Cosmetics, Domaine Chandon, Urban Barn and many more.

Relation1 has impressive expertise and a proven consulting approach to solve complex technical challenges and provide high-performance, cost-effective Salesforce Marketing Cloud solutions. With offices in Toronto, Montreal and Quebec City, Canada, Relation1 is a recognized expert in Salesforce Marketing cloud services with an established customer base in the region including Home Hardware, Aeroplan, Le Groupe Jean Coutu (PJC), Canada Goose, and Lowes Canada.

OSF recognized the value of their combined skills and recently adopted Relation1. The takeover positions OSF Digital as a Salesforce Marketing Cloud expert and as a technically leading, networked trading partner who will help enable real digital transformation for its customers. Relation1’s existing customers now have access to the extensive suite of OSF multi-cloud, B2B and B2C commerce solutions.

“The competence in the Marketing Cloud, the experience and the relationships with leading brands from Relation1 complement our goals and offers, which help B2B and B2C companies to introduce or improve their digital strategies. With this acquisition, we have further developed our marketing cloud capabilities and thereby strengthened our position as a leading partner for digital transformation, ”said Gerard (Gerry) Szatvanyi, CEO of OSF Digital.

“Relation1 shares OSF’s relentless pursuit of more innovation in the retail industry. By joining forces with OSF, we can strengthen and expand our Marketing Cloud services on a global level and benefit from new delivery capabilities to expand our customers’ Salesforce presence beyond the Marketing Cloud. Our team is excited to join OSF and looks forward to the positive results that will follow this acquisition for our customers and our employees, ”said Normand Bélisle, CEO of Relation1.

The integrated OSF and Relation1 team will support customers with the end-to-end cloud transformation, from the initial strategy and roadmapping to the design of the architecture, the migration and implementation of applications as well as ongoing monitoring and support. These shared skills are essential as the greatest benefit of the cloud is in enabling customers to achieve their business goals.

About OSF Digital

OSF Digital is a leading global retail and digital transformation company with expertise in enterprise connected commerce, order management solutions, storefront management services, retail consulting and cloud application development. With knowledge of B2C and B2B trade and experience in supporting companies in the use of trade, marketing, sales and service solutions, OSF accompanies companies seamlessly on their entire path of digital transformation. OSF Digital has been a trustworthy Salesforce Consulting Partner since 2010 and has received several awards from Salesforce for the further development of the retail industry. As a global company with local presence in North America, Latin America, APAC and EMEA, the company ensures efficient delivery in all time zones and markets. HSBC and BDC are the finance partners of OSF Digital and Delta-v Capital is an investor. Further information on OSF Digital can be found at: osf.digital

All trademarks and trade names mentioned here are the property of their respective owners and are hereby recognized.

Media contact:
Julia Smeria
1- (888) -548-4344