Brings over a decade of experience handling the hotel’s branding standards and marketing
Pullman & Novotel New Delhi Aerocity has appointed Parinita Samanta as Director of Marketing & Communications. A seasoned marketer and industry veteran, Parinita will bring more than a decade of experience and marketing acumen to the role she will be the custodian of the hotel’s branding standards and marketing, and responsible for creating long-term strategic communications in accordance with the Plan corporate goals.
Parinita previously served as Director of Marketing & Communications at Hyatt Regency Delhi, where she led the launch of several restaurants and concepts and played a key role in the hotel’s media relations. She began her hospitality career at Perfect Relations, followed by Taj Hotels in a PR role before moving to Kempinski Ambience Hotel as Assistant PR Manager in 2015. In December 2015 she was given the opportunity to work at Hyatt Regency Delhi as Public Relations Manager where she became an integral part of brand development and strategic planning.
Parinita has a strong sense of responsibility and leadership and in her work in the PR and marketing role has extensive marketing skills such as content marketing, media work, crisis communication, event management, website management, marketing alliance, new product launches, among others acquired others.
As a passionate hotelier and PR person, she believes in making the most of every opportunity, no matter how small. In 2019 she was named PR Person of the Year, North India by Business World Hotelier. In 2017 she was certified by Hotelier India as Top 5 PR Persons of the Year.