“ABM is a top priority for most B2B marketing and sales organizations in 2021 and they must provide a high level of personalization for every scale account,” said Dev Ganesan, President and CEO of PathFactory.
March 02, 2021
Today PathFactory announced Microsite Builder, a sought-after feature that enables B2B marketers to develop flexible, effective, and engaging content goals for account-based marketing strategies.
“ABM is a top priority for most B2B marketing and sales organizations in 2021 and they must provide a high level of personalization for every scale account,” said Dev Ganesan, President and CEO of PathFactory. “Microsite Builder makes this easy for marketers so they can speed up the buyer’s journey and convert target accounts into real buyers as efficiently as possible.”
PathFactory’s Microsite Builder enables B2B marketers to display multiple types of content tracks on a custom landing page or a multi-page microsite with navigation. Microsite Builder makes content the star of the show, but gives marketers more flexibility than ever to be creative and take their company’s digital experiences to the next level with custom HTML styles and layouts. Marketers can easily create and clone custom microsites on a scale of 1: many, 1: few, and 1: 1 ABM campaigns for a handful or even thousands of accounts. Microsite Builder is available immediately to all PathFactory Campaign Tools customers.
PathFactory also recently released new content recommendation carousels for Website Tools for ABM that allow marketers to view content assets that are trending on a visitor’s account or industry anywhere on a company’s website. These personalized content recommendations use account identification data from an OEM relationship with 6sense along with PathFactory’s unique content consumption data to target B2B buying committees and accelerate self-education by showing the content that is currently trending on a buyer account or in an industry.
As with all PathFactory Campaign Tools, Website Tools, and Virtual Event Experience goals, B2B marketers can better understand the impact of their ABM strategies by measuring and seeing engagement at the account level and at the individual visitor level with the microsite pages and featured content elements which channels are most effective in generating high quality traffic from target accounts. You can also make this data available to your sales teams through PathFactory for Sales to help prioritize account and lead targeting and follow-up activities right in the CRM.
PathFactory recently released a number of other new features to aid marketers in their ABM endeavors, including the dynamic personalization of logos in the headers of Content Tracks, Explore Pages, and Virtual Event Experiences, as well as the ability to 6sense or Demandbase segments when forwarding anonymous traffic to inherit the correct account-specific experience.
Leading B2B and midsize companies leverage PathFactory’s Intelligent Content Platform to accelerate maintenance, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events on the buyer’s path. PathFactory was recently named the first Visionary CX ISV Partner of the Year at the 2020 Oracle Markie Awards, recognized by Deloitte as one of the Technology Fast 500 in North America and # 13 on the 2020 growth list of Fastest Growing Canadian Companies. It has also been named Content Experience Leader for Winter 2021 by G2, Top Rated Content Marketing Software by TrustRadius for 2020, and Gartner named Cool Vendor for Technology Marketing for 2019. Visit PathFactory.com to learn more.
Share articles on social media or via email: